Project Background
Our client Pole Structural Engineers had decided to rebrand their business and change their company name to SERL, which stands for Structural Engineers Reports Ltd. This new name and limited company status aimed to more accurately reflect their position as specialists in structural reporting for the residential property sector and grow their target audience in London and Surrey.
The company needed expert help to guide the business through the process of rebranding, including transitioning the company’s website, maintain SEO and implementing the rollout of the new brand across all platforms.
The new website needed to be straightforward and easy to navigate supporting the firm’s reputation for fast, clear report writing and common-sense advice.
Our Solution
Two Lizards was commissioned to design and build the new website that built on the firm’s strong 30-year-long reputation, while improving their rankings and attracting a wider target audience.
As well as our brand design, web development expertise and copywriting skills Two Lizards was hired for having local knowledge of the London and Surrey areas, enabling us to create an effective SEO strategy for the business.
Most importantly, we implemented the smooth transition from the old site to the new site, which has ensured seamless functionality and an effortless user experience. The new website is designed to attract and retain the right visitors and allows users to quickly find the answers to their structural problems.
Using our expertise in SEO and website design and build, SERL’s new site is responsive and fully-optimised to quickly establish their brand presence online and gain a high ranking. We have built in key words and search terms which we monitor and analyse on an ongoing basis and the content is updated around these agreed key words.
