Digital marketing trends you need to know
DIGITAL MARKETING TRENDS YOU NEED TO KNOW Each year, the world of digital marketing grows ever more complex. NFTs, Instagram Reels, the Metaverse are all recent developments. However, we think the following five most compelling digital marketing trends are the ones you need to know about to stay competitive and grow your business this year. […]
Make your website more accessible
MAKE YOUR WEBSITE MORE ACCESSIBLE Is your website accessible and easy to use by anyone, anytime, anywhere? Web accessibility is important for everyone. Yet many websites can be difficult to use. 1 in 5 people have a disability and any one of us might have an injury or illness that affects us temporarily. Accessing the […]
Get ready for Core Web Vitals
GET READY FOR CORE WEB VITALS Introducing Core Web Vitals, Google’s new ranking factors This spring, Google is rolling out Core Web Vitals, a new set of ranking factors which evaluate the type of experience people have when they visit your website. This is because Google wants to provide users with websites that are quick, […]
Is digital marketing key to boosting your business after lockdown?
IS DIGITAL MARKETING KEY TO BOOSTING YOUR BUSINESS AFTER LOCKDOWN? Many businesses are still unable to operate fully due to the Government Covid-19 restrictions. And it may be tempting to simply “shut up shop” to save on costs and wait until you can sell your services again. However, lockdown is an opportunity to get your […]
A guide to SEO copywriting
A GUIDE TO SEO COPYWRITING SEO copywriting is a key element in every SEO strategy. As search engines crawl web pages, the content of your website should be fine-tuned to the ever-changing algorithms of search engines. In addition to that, your content should be clear so that your audience both enjoys and understands your website as readability […]
Why and how is Internal linking important for SEO
Before your content can rank, it needs links. Google finds your posts and pages best when they’re linked to from somewhere on the web. Internal linking for SEO is important as it connects your content and gives Google an idea of the structure of your website. They can establish a hierarchy on your site, allowing you to […]
Keep your business visible – don’t panic, be proactive
Times are tough and trading is difficult or even non-existent. Even so, it’s vital to do some marketing to keep your business visible, so that people remember you when things eventually improve. As Michelle Spillane, Paddy Power’s Marketing Director, said in a recent Marketing Week webinar: “If you lose people now to other platforms, other […]
Grow your business online
88% of UK adults go online to search for goods and services, and one in ten people only use a smart phone to do it, according to Ofcom. That’s why it’s so important to a strong online presence and a mobile-friendly website. Here’s some valuable tips on what to do to grow your business online. […]
Low-cost digital marketing ideas
Do you want to gain maximum reach for minimal investment? Here are some low-cost digital marketing ideas to boost your business. Start with social media. Facebook, Instagram, Pinterest and Twitter offer exposure to your target audience every day. Posting and updating your pages regularly is important otherwise they’ll look stale which will reflect poorly on […]