Archive for content

Keep your business visible – don’t panic, be proactive

Times are tough and trading is difficult or even non-existent. Even so, it’s vital to do some marketing to keep your business visible, so that people remember you when things eventually improve. As Michelle Spillane, Paddy Power’s Marketing Director, said in a recent Marketing Week webinar: “If you lose people now to other platforms, other […]

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Why blogging should be part of your business strategy

Some businesses simply use their website like a brochure to tell prospective customers about their services or products. They don’t realise the potential benefits of having an active blog as part of their online presence. At Two Lizards, we believe that blogging is at the heart of all online marketing. When done well, a successful […]

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Valentine’s Day Special – Seven ways to woo new customers

Love to attract more customers to your website? Try these seven quick wins… 1. Know your perfect customer It’s easier to acquire new customers if you can identify the type of person you want to target. Remember being a ‘Jack of all Trades’ makes you a master of nothing. Be focused on the type of […]

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A guide to boosting your website content for the Search Engines

Do you want to attract more customers to your website but don’t know where to start or think it is all just too complicated? It is quite simple – you need high quality, SEO-friendly website content and plenty of it. Because the goal of a search engine is to provide users with information that best […]

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Website design, copywriting, content and editing: why our sales-led approach means better results for your business

With our roots in marketing (and, in particular, direct marketing, where every sale matters), we start every website project by considering the marketing needs of the business. That means creating a website that not only has the right look, navigation and structure for the needs of your business, but presents it in a fresh, engaging […]

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