Use direct mail to reach your target market
Use direct mail to reach your target market In an increasingly online world, direct mail is thriving. That’s because high quality mailings can cut through the clutter of proliferating digital channels. There’s not nearly as much competition in a consumer’s physical letterbox. And mail gets results. Research shows that 31% direct mail drives commercial actions, […]
Digital and Print – the perfect marketing mix?
DIGITAL AND PRINT – THE PERFECT MARKETING MIX? Digital marketing which uses online platforms to publish promotional content, continues to grow in importance and formats. Digital marketing tools can include banner ads, email, social media posts, blogs, video, podcasts and more. But what about Direct marketing in the form of printed material? While most people […]
Content marketing
How content marketing can help you stand out from the competition and grow your business Content marketing is an effective way to attract potential customers without directly selling or advertising to them. It is a process of creating high-quality, valuable content to attract, inform and engage a targeted audience using blogging, slide-shows, infographics, videos and […]
How to position yourself as an expert: a guide for gurus in any business sector from copywriting to catering, graphic design to gardening
Positioning yourself as an industry expert is one of the most valuable things you can do for your business. Every business owner has specialist expertise. For example at Two Lizards our specialist skills include graphic design, copywriting and direct marketing, to name but a few. So what is it you feel you know most about? […]
Great graphic design that gets results
There’s currently a lot of banter about ‘responsive design’ and you see headings like ‘elegant and responsive’ on website theme pages, as if this is a novel concept. At Two Lizards we have been ahead of the curve on this one for some considerable time. With our background in direct marketing, it’s only natural that […]
6 reasons why copywriting really matters to your business
When you describe what being a copywriter is you often see a slight look of surprise on the listener’s face. It’s clear they thought advertising writes itself – that while walking down the corridor the MD of the company suddenly comes up with a catchy slogan. Job done. But there’s a reason for this.
Business to business marketing that works: a guide for start-ups and SMEs
At Two Lizards, where we love and create vibrant and very effective business-to-business marketing and advertising. Expertly done, B2B can be a powerhouse, but overworked and jaded business owners/managers/admin staff are not easy to target, reach, convince or motivate. Blasting them with digital media isn’t the smartest approach. So how should you go about it?
Making friends with email and why it matters to your marketing strategy
Is your business really getting the best value out of its email communications? It’s an interesting fact that, when we have to write something really important (an official complaint, condolences, congratulations, a message of support to someone having a bad time) we still tend to put it in writing via a letter or card rather […]
Updating your business logo and brand: an essential 6-point guide
Most businesses at some stage have to reassess their branding. You might have been handed on a logo initiated in the past that now looks a bit dated. Or your business may have moved on, grown or changed direction. Whatever the reason for updating your business logo and brand, here are 6 rules (OK, suggestions!) […]