In an increasingly online world, direct mail is thriving. That’s because high quality mailings can cut through the clutter of proliferating digital channels. There’s not nearly as much competition in a consumer’s physical letterbox. And mail gets results. Research shows that 31% direct mail drives commercial actions, whether that’s making a purchase, going online or […]
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Archive for Print & Production
Digital marketing which uses online platforms to publish promotional content, continues to grow in importance and formats. Digital marketing tools can include banner ads, email, social media posts, blogs, video, podcasts and more. But what about Direct marketing in the form of printed material? While most people are online these days, print is still a […]
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Trade shows can be a great source of new leads and exposure for your business. Once you’ve designed a stunning exhibition stand, you’ll need to attract those all-important visitors. Here are five proven tactics to encourage a steady footfall of quality leads and generate a buzz around your stand. 1. Promote your attendance at the […]
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Beware of these common client agency relationship horrors… Feeling lost and not getting anywhere To make progress you need to stick to clear, measurable and realistic goals. Facing nasty surprises Don’t be scared to talk about money. Be upfront with each other about budgets, rates and costs. Being kept in the dark The trick is […]
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Your exhibition stand is like your shop window, showcasing your business and inviting people in. You only have seconds to grab someone’s attention, so an eye-catching display is vital, especially when you’re competing with so many other exhibitors. So how do you make sure your exhibition design stands out? Use high quality, striking images Images […]
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So, you need a website for your private practice. Whether it’s your first website, or a new, improved version of your current one, these six key points will help to ensure your website works to grow your therapy business. 1. Convey the right image First impressions count. So, your website homepage needs to look professional, […]
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Two Lizards celebrate International Women’s Day with a few thoughts On International Women’s Day we want to celebrate those forward thinking brands and businesses that are challenging outdated gender stereotypes. Like these six ads featured in Campaign today. Gender stereotypes have been the norm in advertising, but audiences are increasingly finding them offensive, annoying or […]
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How content marketing can help you stand out from the competition and grow your business Content marketing is an effective way to attract potential customers without directly selling or advertising to them. It is a process of creating high-quality, valuable content to attract, inform and engage a targeted audience using blogging, slide-shows, infographics, videos and […]
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Here are 7 great marketing ideas you could incorporate in your plans to grow your business in 2018. Engage more with email Email marketing is effective and conversion rates nearly always outperform other marketing channels. On average, every £1 spent on e-mail marketing brings back £38. A regular newsletter featuring your latest offers and news […]
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