When people find out you’re a copywriter or art director, they often assume that coming up with slogans and creative ideas is a solitary process. They imagine us sitting in a room, staring at a bottle of shampoo or a can of dog food until inspiration strikes. But the reality of good quality creative work […]
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A marketing plan is essential for any business that wants to grow and succeed. Having a solid marketing plan will help you identify your target audience, set realistic and measurable objectives, choose the right marketing tactics, develop a budget, and track your results. This will also save you time and money as it will ensure […]
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A strong, focused digital marketing strategy is key to business success. A lot of businesses annually review their marketing strategy and focus on a well-thought-out plan that fits their brand and goals, from their target market to their values, mission, and vision. For small businesses, however, creating a marketing strategy can seem daunting which is […]
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When the going gets tough… the tough get growing With 2023 looking set to be a challenging year, here are five top ways you can keep your business growing during a cost-of-living crisis through your marketing. Sharpen your brand image A strong, attractive, and consistent brand identity will give you a powerful point of difference. […]
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In an increasingly online world, direct mail is thriving. That’s because high quality mailings can cut through the clutter of proliferating digital channels. There’s not nearly as much competition in a consumer’s physical letterbox. And mail gets results. Research shows that 31% direct mail drives commercial actions, whether that’s making a purchase, going online or […]
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Introducing Core Web Vitals, Google’s new ranking factors This spring, Google is rolling out Core Web Vitals, a new set of ranking factors which evaluate the type of experience people have when they visit your website. This is because Google wants to provide users with websites that are quick, easy and enjoyable to use. If […]
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Thinking of selling online? We recently designed and built an e-commerce website for a family-run business based in Surrey. They had been selling their traditional French soaps in person at markets and country fairs until lockdown closures hit their business outlets. So, they decided to start selling their soaps and gifts online and with our […]
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Times are tough and trading is difficult or even non-existent. Even so, it’s vital to do some marketing to keep your business visible, so that people remember you when things eventually improve. As Michelle Spillane, Paddy Power’s Marketing Director, said in a recent Marketing Week webinar: “If you lose people now to other platforms, other […]
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In times of crisis, marketing still matters. If your brand is quarantined, use this downtime to get ready for the recovery. Start on those marketing projects that have been on the back burner and think of ways you could support your customers through these difficult times too. So our advice is to keep calm and carry […]
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