Getting the price right
One of the first questions to crop up in marketing (particularly when marketing a new business or a new offering from an existing business) is how much to charge? Here’s some practical advice that came out of a recent Entrepreneurs’ Circle discussion led by Nigel Botterill.
It’s shiny, it’s new … but what does it do? Marketing innovative products or services.
Now here’s something odd. You’d think selling something new is a marketing dream, what with the word ‘new’ being one of the most powerful advertising adjectives in the dictionary. But there is remarkably little written about this subject, and what there is, usually focuses on the Dragon’s Den scenario of selling a new invention to […]
Does size matter? Should your business look bigger than it is?
Owners of new and growing businesses, if they have any sense, try to keep costs down, work smart, grow only as fast as the business allows and keep a careful eye on cashflow. Very often that means staying small when the nature of the business demands that they look as big as possible.