5 tips for better business marketing and improved profits
Every business reaches a plateau from time to time. Setbacks, staff changes or the odd cancelled order are not helped by a difficult economy. Sometimes it’s simply a matter of running out of ideas. So here are 5 things you can do to get things moving, some of them free and just requiring a little […]
Testimonials & online surveys – start a conversation with your clients & improve your profits
Hands up if you know everything there is to know about your customers: what they think of your service or products, what they think you could do better or offer them in the future. If you answered ‘yes’ you’re a very rare breed indeed – a company that’s really in touch with its audience. And […]
Winning local business loyalty with CLM (Cause Related Loyalty Marketing).
Since 2011 Charities and Causes have been suffering reduced levels of support due to the economic downturn and reduced Government funding. Across the same period businesses have been similarly affected. Yes, by the same economic effects but also by trade increasingly disappearing on line, and/or to new fleet-of-foot competitors who have moved in with lower […]
Getting the price right
One of the first questions to crop up in marketing (particularly when marketing a new business or a new offering from an existing business) is how much to charge? Here’s some practical advice that came out of a recent Entrepreneurs’ Circle discussion led by Nigel Botterill.
It’s shiny, it’s new … but what does it do? Marketing innovative products or services.
Now here’s something odd. You’d think selling something new is a marketing dream, what with the word ‘new’ being one of the most powerful advertising adjectives in the dictionary. But there is remarkably little written about this subject, and what there is, usually focuses on the Dragon’s Den scenario of selling a new invention to […]
Does size matter? Should your business look bigger than it is?
Owners of new and growing businesses, if they have any sense, try to keep costs down, work smart, grow only as fast as the business allows and keep a careful eye on cashflow. Very often that means staying small when the nature of the business demands that they look as big as possible.