6 reasons why copywriting really matters to your business
When you describe what being a copywriter is you often see a slight look of surprise on the listener’s face. It’s clear they thought advertising writes itself – that while walking down the corridor the MD of the company suddenly comes up with a catchy slogan. Job done. But there’s a reason for this.
Business to business marketing that works: a guide for start-ups and SMEs
At Two Lizards, where we love and create vibrant and very effective business-to-business marketing and advertising. Expertly done, B2B can be a powerhouse, but overworked and jaded business owners/managers/admin staff are not easy to target, reach, convince or motivate. Blasting them with digital media isn’t the smartest approach. So how should you go about it?
Making friends with email and why it matters to your marketing strategy
Is your business really getting the best value out of its email communications? It’s an interesting fact that, when we have to write something really important (an official complaint, condolences, congratulations, a message of support to someone having a bad time) we still tend to put it in writing via a letter or card rather […]
Protecting your business – Social Media Policy v Social Media Guidelines
One of the essential tools in every business’ marketing toolbox these days is social media. It’s proving more and more popular because of the low costs and potential increased exposure for businesses. But with that exposure comes risks, so how can a business protect itself from the potential pitfalls of social media?
Updating your business logo and brand: an essential 6-point guide
Most businesses at some stage have to reassess their branding. You might have been handed on a logo initiated in the past that now looks a bit dated. Or your business may have moved on, grown or changed direction. Whatever the reason for updating your business logo and brand, here are 6 rules (OK, suggestions!) […]
Themed or templated websites top tips
As template or ‘themed’ websites become better looking more flexible and sophisticated, they are gaining in popularity. For a lot of businesses they provide an affordable but professional first rung on the website ladder. But how do you get the most out of themed sites, avoid the ‘bloggy’ look that screams ‘template’ to create a […]
5 tips for better business marketing and improved profits
Every business reaches a plateau from time to time. Setbacks, staff changes or the odd cancelled order are not helped by a difficult economy. Sometimes it’s simply a matter of running out of ideas. So here are 5 things you can do to get things moving, some of them free and just requiring a little […]
Testimonials & online surveys – start a conversation with your clients & improve your profits
Hands up if you know everything there is to know about your customers: what they think of your service or products, what they think you could do better or offer them in the future. If you answered ‘yes’ you’re a very rare breed indeed – a company that’s really in touch with its audience. And […]
Winning local business loyalty with CLM (Cause Related Loyalty Marketing).
Since 2011 Charities and Causes have been suffering reduced levels of support due to the economic downturn and reduced Government funding. Across the same period businesses have been similarly affected. Yes, by the same economic effects but also by trade increasingly disappearing on line, and/or to new fleet-of-foot competitors who have moved in with lower […]