KEYWORDS AND SEARCH TERMS
What are key words and search terms?
Keywords and search terms are how customers find you online. If your business specialises in something like retail consultancy or coloured metallic window blinds, using these phrases in your website content and headings helps search engines like Google detect them through a process called ‘spidering’.
If your company operates regionally, adding locations like ‘Bristol’ or ‘Southwest’ to keywords can attract local customers, as they often search by location.
Large versus small marketing budgets
In a competitive market, businesses with large marketing budgets may invest in SEO and Google AdWords for quick results, although the process requires expertise. At Two Lizards, we collaborate with SEO experts to develop strategies that boost search rankings efficiently.
For businesses with smaller budgets, we focus on organic growth. We work with clients to find effective keywords, integrate them into content, and continuously assess their impact using SEO reports. This approach fosters long-term success and a strong client-agency relationship.
Best search tecniques
When selling a novel product or service, choosing keywords can be tricky. It’s often more effective to focus on the problems the product solves rather than the product itself, as potential customers are unlikely to search for something unknown.
While some services promise to provide perfect keywords quickly, we believe in thorough research. We engage with clients to understand their target audience and formulate strategies that not only attract visitors but also engage them.
As both marketers and web developers, we offer comprehensive keyword strategies. This includes analysing competitors, understanding the role of the website in the marketing strategy, and evaluating the strengths and weaknesses of the products or services offered.
See the results of our SEO approach
We are experienced in both B2B and B2C marketing, where keyword analysis can be challenging. Unlike typical web developers, we manage websites through regular reviews, analysing visitor behaviour and refining keywords to convert visitors into leads and sales. We also assist clients in using business listings to support SEO efforts.
Our expertise is evident in the success of the websites we manage, such as Structural Engineers Reports Ltd and Bespoke by Acorn. Based near Dorking, we excel in managing SEO and local marketing for companies in Surrey and West Sussex, but we also serve clients from wider regions, including national businesses such as Direct Foam.
GET IN TOUCH
If you’d like to boost your business through advertising, digital or direct marketing, get in touch today. Call us on 07976 705848 or email info@twolizards.co.uk to talk about any projects you’ve got coming up.