What to do if your website isn’t getting traffic or leads for your Surrey business
As a website design and development agency in Surrey, Two Lizards often gets enquiries from local business owners who are concerned that their website isn’t getting the results they’d hoped for.
While a website is an important digital shop window, it won’t benefit your business if it’s failing to attract the right visitors or generate leads. This is where Two Lizards can make a significant difference. We implement targeted, data-driven strategies to turn ineffective websites into successful sales tools.
So, what makes a business website effective?
An effective business website is one that clearly communicates its purpose and value within seconds. It also loads quickly on any device. Guides visitors smoothly toward a specific action like booking a call or buying a product. And combines useful content with simple navigation and strong security to turn browsers into loyal customers.
Wondering why your website isn’t getting many visitors?
Your website probably isn’t getting many visitors because it’s not showing up high on Google. We can help you increase your sites visibility through targeted Search Engine Optimisation (SEO). The purpose of SEO is to continually bring high-quality traffic to your website by getting your business on the first page of Google where most clicks happen.
We do this by researching the phrases your potential customers use in their searches. Using this research, we optimise your website’s page titles, tags and content titles and headers with these highly specific terms (known as longtail keywords). For instance, “bespoke furnituremaker in Dorking for built-in cabinets”, rather than something generic like “fitted cupboards”.
We also create compelling, relevant content that will engage the right, high-quality prospects and address their needs. We do this by writing informative blog posts, landing pages, FAQ sections and guides tailored to your target audience and positioning your brand as a trusted local expert.
Wondering why your business website isn’t getting enquiries?
Getting visitors to your website is only half the battle; your main goal is to turn that traffic into leads. We analyse user behaviour and your content to understand why visitors might leave your site without contacting you. We also employ Conversion Rate Optimisation (CRO) techniques to streamline the user journey. This can include placing clear Calls to Action (CTAs) across your site, simplifying contact forms, and ensuring your site is fully mobile-responsive. We also check for any technical issues like broken contact forms, slow pages, server downtime, or plugin conflicts which might be causing a drop in enquiries. It’s all about removing any friction from the user experience to increase your number of leads.
How Two Lizards can transform your Surrey business website
Book a website audit with us to find out why your website isn’t engaging visitors and converting them into customers, and how we can fix it. With our help, you’ll soon be getting your website ranked high on Google and generating great quality leads.
Here are six quick steps to check the effectiveness of your website
- Can a visitor quickly find the answer they need or do your pages require endless scrolling?
- Is every page easy to read on a smartphone screen?
- Does your site convey trustworthiness by having client testimonials, reviews or case studies?
- Does your site have outdated content or use stock images which make your business look inactive?
- Can your contact details be found instantly?
- Is your contact form working? Fill it out yourself to see if the email arrives.
Photo by Carlos Muza on Unsplash