Times are tough and trading is difficult or even non-existent. Even so, it’s vital to do some marketing to keep your business visible, so that people remember you when things eventually improve. As Michelle Spillane, Paddy Power’s Marketing Director, said in a recent Marketing Week webinar: “If you lose people now to other platforms, other […]
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88% of UK adults go online to search for goods and services, and one in ten people only use a smart phone to do it, according to Ofcom. That’s why it’s so important to a strong online presence and a mobile-friendly website. Here’s some valuable tips on what to do to grow your business online. […]
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Sales in the health and wellbeing sectors are rocketing as increasing numbers of consumers desire to ‘live well’. Statista reports that the UK’s wellness market rose to £23.4bn last year, with British consumers forecast to spend £487 per head every year on “wellness”. This growth is leading many businesses to consider how they can reflect […]
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Here are 7 great marketing ideas you could incorporate in your plans to grow your business in 2018. Engage more with email Email marketing is effective and conversion rates nearly always outperform other marketing channels. On average, every £1 spent on e-mail marketing brings back £38. A regular newsletter featuring your latest offers and news […]
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Here’s our roundup of the latest marketing trends and statistics to help you plan your growth strategy for 2018. Strengthen your SEO rankings While 61% of marketers say improving SEO and growing their organic presence is their top marketing priority (HubSpot 2017), only 17% of small business owners invested in SEO this year (The Drum). […]
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Marketing is vital if you want to achieve your goals and grow your business. But do you have the time and know-how to make sure it’s successful? When you work with an experienced marketing agency, they will advise you on a strategy that will generate sales and growth in the shortest possible time and fit […]
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The advantages of working with a small advertising and marketing agency like Two Lizards Big ad agencies are not keeping up with the needs of businesses and brands, according to a report* from UK market intelligence firm Creativebrief. They are seeing a move towards smaller, boutique creative agencies that can work more closely with businesses […]
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Last month we explained why video is a brilliant online marketing tool. Now let’s look at some of the simple video formats and content ideas you could create to grow your business. Brief overview On your homepage you have a receptive audience and they are eager to know more about you. A short 60-second video […]
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Heinz is celebrating the 50th anniversary of its “Beanz Meanz Heinz” campaign with a pop-up bar in Selfridges until 23 April, where you can try dishes such as Beanz with crispy bacon and Beanz with scrambled egg. Also, in honour of the creator of the famous slogan, Heinz has produced a selection of limited edition cans […]
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