Updating your business logo and brand: an essential 6-point guide
Most businesses at some stage have to reassess their branding. You might have been handed on a logo initiated in the past that now looks a bit dated. Or your business may have moved on, grown or changed direction. Whatever the reason for updating your business logo and brand, here are 6 rules (OK, suggestions!) […]
Themed or templated websites top tips
As template or ‘themed’ websites become better looking more flexible and sophisticated, they are gaining in popularity. For a lot of businesses they provide an affordable but professional first rung on the website ladder. But how do you get the most out of themed sites, avoid the ‘bloggy’ look that screams ‘template’ to create a […]
5 tips for better business marketing and improved profits
Every business reaches a plateau from time to time. Setbacks, staff changes or the odd cancelled order are not helped by a difficult economy. Sometimes it’s simply a matter of running out of ideas. So here are 5 things you can do to get things moving, some of them free and just requiring a little […]
Testimonials & online surveys – start a conversation with your clients & improve your profits
Hands up if you know everything there is to know about your customers: what they think of your service or products, what they think you could do better or offer them in the future. If you answered ‘yes’ you’re a very rare breed indeed – a company that’s really in touch with its audience. And […]