GDPR: what you need to know on one page
GDPR stands for General Data Protection Regulation This new regulation gives people better control over what organisations can do with their personal information. The GDPR becomes law on 25th May 2018. The GDPR affects any organisation that handles people’s personal information, whether that’s customers, suppliers, staff or the public. If an organisation ignores the law, […]
Content marketing
How content marketing can help you stand out from the competition and grow your business Content marketing is an effective way to attract potential customers without directly selling or advertising to them. It is a process of creating high-quality, valuable content to attract, inform and engage a targeted audience using blogging, slide-shows, infographics, videos and […]
“Why do I need a marketing partner?”
Marketing is vital if you want to achieve your goals and grow your business. But do you have the time and know-how to make sure it’s successful? When you work with an experienced marketing agency, they will advise you on a strategy that will generate sales and growth in the shortest possible time and fit […]
How to position yourself as an expert: a guide for gurus in any business sector from copywriting to catering, graphic design to gardening
Positioning yourself as an industry expert is one of the most valuable things you can do for your business. Every business owner has specialist expertise. For example at Two Lizards our specialist skills include graphic design, copywriting and direct marketing, to name but a few. So what is it you feel you know most about? […]
Great graphic design that gets results
There’s currently a lot of banter about ‘responsive design’ and you see headings like ‘elegant and responsive’ on website theme pages, as if this is a novel concept. At Two Lizards we have been ahead of the curve on this one for some considerable time. With our background in direct marketing, it’s only natural that […]
6 reasons why copywriting really matters to your business
When you describe what being a copywriter is you often see a slight look of surprise on the listener’s face. It’s clear they thought advertising writes itself – that while walking down the corridor the MD of the company suddenly comes up with a catchy slogan. Job done. But there’s a reason for this.
Business to business marketing that works: a guide for start-ups and SMEs
At Two Lizards, where we love and create vibrant and very effective business-to-business marketing and advertising. Expertly done, B2B can be a powerhouse, but overworked and jaded business owners/managers/admin staff are not easy to target, reach, convince or motivate. Blasting them with digital media isn’t the smartest approach. So how should you go about it?
Making friends with email and why it matters to your marketing strategy
Is your business really getting the best value out of its email communications? It’s an interesting fact that, when we have to write something really important (an official complaint, condolences, congratulations, a message of support to someone having a bad time) we still tend to put it in writing via a letter or card rather […]
Protecting your business – Social Media Policy v Social Media Guidelines
One of the essential tools in every business’ marketing toolbox these days is social media. It’s proving more and more popular because of the low costs and potential increased exposure for businesses. But with that exposure comes risks, so how can a business protect itself from the potential pitfalls of social media?