Themed or templated websites top tips
As template or ‘themed’ websites become better looking more flexible and sophisticated, they are gaining in popularity. For a lot of businesses they provide an affordable but professional first rung on the website ladder. But how do you get the most out of themed sites, avoid the ‘bloggy’ look that screams ‘template’ to create a […]
5 tips for better business marketing and improved profits
Every business reaches a plateau from time to time. Setbacks, staff changes or the odd cancelled order are not helped by a difficult economy. Sometimes it’s simply a matter of running out of ideas. So here are 5 things you can do to get things moving, some of them free and just requiring a little […]
Testimonials & online surveys – start a conversation with your clients & improve your profits
Hands up if you know everything there is to know about your customers: what they think of your service or products, what they think you could do better or offer them in the future. If you answered ‘yes’ you’re a very rare breed indeed – a company that’s really in touch with its audience. And […]
It’s shiny, it’s new … but what does it do? Marketing innovative products or services.
Now here’s something odd. You’d think selling something new is a marketing dream, what with the word ‘new’ being one of the most powerful advertising adjectives in the dictionary. But there is remarkably little written about this subject, and what there is, usually focuses on the Dragon’s Den scenario of selling a new invention to […]