I recently listened to an interview on Steven Bartlett’s Podcast, The Diary of a CEO, featuring Rory Sutherland, a renowned writer and vice chair of Ogilvy UK. Rory shared an interesting insight about when and where businesses should begin developing their marketing strategy in order to achieve growth. According to him, many businesses make the […]
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Archive for Customer Loyalty
The argument over which is more important – data or creativity – has been raging for decades. Marketing data expert, Nigel Grimes, Director at Anaylin, shares his unique right brain/left brain perspective on the data versus creativity debate. There is still a big divide between marketers who feel data has no role to play in […]
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Since 2011 Charities and Causes have been suffering reduced levels of support due to the economic downturn and reduced Government funding. Across the same period businesses have been similarly affected. Yes, by the same economic effects but also by trade increasingly disappearing on line, and/or to new fleet-of-foot competitors who have moved in with lower […]
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