The argument over which is more important – data or creativity – has been raging for decades. Marketing data expert, Nigel Grimes, Director at Anaylin, shares his unique right brain/left brain perspective on the data versus creativity debate. There is still a big divide between marketers who feel data has no role to play in […]
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Archive for Customer Loyalty
Since 2011 Charities and Causes have been suffering reduced levels of support due to the economic downturn and reduced Government funding. Across the same period businesses have been similarly affected. Yes, by the same economic effects but also by trade increasingly disappearing on line, and/or to new fleet-of-foot competitors who have moved in with lower […]
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Going eco-friendly with brand sustainability
Becoming eco-friendly is big business and set to become even bigger in the coming years, thanks to huge demand for products that are also good for the planet.
What has become known as the Blue Planet effect, brands are now being forced to respond to the demand for a greener consumer culture like never before … Read More