Project Background
The British Institute of Graphologists (B.I.G.) is the UK’s leading association of handwriting analysts, providing resources, training, membership and professional services directory.
Two Lizards were hired for our website design and build expertise to update and streamline the B.I.G’s existing large and wieldy website. The goals of the site redesign were to modernise the overall aesthetic, improve the navigability and drive membership. Our SEO skills were also required to create a strong, ongoing social media and link building strategy.
Our Solution
Using our team’s brand design, web development expertise and copywriting skills we refreshed the branding and tone of voice to create a welcoming, yet authoritative interface reflecting the B.I.G’s heritage and expertise. The new website architecture now provides B.I.G members and the public with fast, easy-to-find access to information.
To drive conversion of site visitors into members, we have clearly promoted the membership benefits and installed an effective online application system. The existing Members Only area has also been extended to incorporate a greater range of resources. The B.I.G. wanted to be able to manage the website themselves so we implemented a solution for easy content management and provided WordPress tuition as well as setting up Google Analytics.
