Website Project Background
Showerpower is a specialist designer and manufacturer of bespoke, frameless enclosures and screens for showers, baths, spas and wetrooms. Based in West Sussex, they have trade and consumer clients throughout the South East of England.
The brief was to redesign a very tired website, streamlining its navigation and rationalising both products and services. The website was ranking highly mainly due to its niche target audience. However, in redesigning and rebuilding the site, we had to guarantee the continuity of that ranking whilst providing an up to date responsive website. And to attract a specific customer base eliminating non-specific enquiries coming in via the contact form.
Our Solution
We started by designing the website templates to appeal to both homeowners and trade clients (designers, high-end builders, architects and developers). The brand positioning of Showerpower was important to present a high end product and service. By introducing new photography which enhanced and supported the brand image, the team produced a strong brand statement, which was lacking in the original website design. This coupled with fully optimised copy from researched key words, the site was easy to navigate even with the large number of products and services available.
The client is delighted with the new the website which has maintained its high rankings for key search terms that are linked to its preferred geographic locations. We will continue to work with them to produce optimised content from a defined SEO strategy to build their client base.
