In the competitive civil engineering, groundwork’s and construction marketplace, R J Sparks Groundworks needed to stand out as a quality, highly experienced supplier with a number of specialist skills and an extensive portfolio.
After a careful discussion with the client, Two Lizards created a new brand identity and a fully optimised website that would showcase both the quality of R J Sparks finished work and their unusually broad service, from landscaping and dredging lakes to equestrian projects such as sand schools and stables. Making maximum use of the existing photography, the website defines the R J Sparks brand, while clear navigation helps the viewer find the services that interest them most.
The home page sets out the company’s main services: equestrian, agricultural, residential and environmental groundwork’s, construction and landscaping. Each image clicks through to a landing page with more information plus links to pages with details on each aspect of the service in question. These pages are backed by testimonials, reinforcing the company’s reputation for quality workmanship, attention to detail and a family-run company.