Direct Foam

The first choice for foam cut to size and shape


Direct Foam

Project Background

Direct Foam specialises in foam cushion replacement and can produce foam cut to any size and shape. In a highly competitive market, the brief was to produce a strong new brand identity and an easy to use, fully responsive e-commerce website for the consumer.

The Two Lizards team was brought on board to help them develop their new logo, build, and host the new website. Our experience in brand design, website development and SEO meant we had all the skills needed, and there was close collaboration between client and agency at every stage of the project.


Our Solution

The creative team developed their logo, brand identity and copy which translated into an e-commerce website design that would appeal to their target audience of customers who wanted to upgrade their favourite furniture pieces.

The complex online foam calculator was designed by our creative technical developers who produced a platform that could calculate a price for any combination of shape, size and finish that the customer required, with online payment and delivery it was a hassle-free one stop shopping experience.

We designed the site to create a direct and positive UX and UI experience, categorising the foam cushions in order of use i.e., sofas, outdoor and garden furniture, caravan and motor home, and boat and yacht, making it easy for the customer to select their preferred options. Plus, there was a clear and easy checkout facility.

The Direct Foam website was developed to have the latest search engine optimisation (SEO) techniques so it will start to show up in a variety of popular search results, be fully responsive and able to generate sales from any device.