HOW CAN AI SEARCH RECOMMEND MY BUSINESS?
As more people use AI tools like ChatGPT, Google Gemini, Claude, Microsoft Copilot and Perplexity to find products and services, one question is coming up time and time again:
CAN AI SEARCH RECOMMEND MY BUSINESS?
The simple answer is yes.
But unlike traditional search engines, AI doesn’t simply list websites based on keywords. Instead, it aims to recommend businesses that appear knowledgeable, trustworthy and relevant to the question being asked. So, how can you improve your chances of being found?
How does AI search choose which businesses to recommend?
AI search tools are designed to provide the most useful answer to a user’s question. To do that, they look for reliable information from a range of online sources, with your website playing a central role.
The clearer your website explains what you do, who you help and where you work, the easier it is for AI to understand your business.
Think of your website as your digital shop window. If the information is clear, well organised and genuinely helpful, both people and AI are far more likely to trust it.
What makes a website more visible in AI search?
There isn’t a secret formula, but there are several things that consistently make a difference.
Answer your customers’ questions
Think about the questions you’re asked every day.
How much does it cost?
How long will it take?
Do you work in my area?
Can I see examples of your work?
These are exactly the kinds of questions people now ask AI search tools. Creating helpful service pages, FAQs and blog articles that answer these questions makes your website more useful for visitors and easier for AI to understand.
Demonstrate your expertise
AI looks for evidence that your business genuinely knows its subject.
Share project case studies, customer testimonials, before-and-after photographs, industry insights and practical advice. Real experience is far more valuable than generic marketing copy.
Keep your website up to date
A website shouldn’t stand still.
Adding new projects, publishing blogs, updating service pages and refreshing your content tells both visitors and AI that your business is active and continuing to grow.
Fresh content also gives search engines more reasons to revisit your website.
Invest in good SEO
Good SEO is no longer just about keywords. It’s about creating a website that’s fast, easy to navigate, mobile-friendly and filled with useful information that answers real customer questions. Strong SEO provides the foundations that help both search engines and AI understand your business.
Build trust
People buy from businesses they trust, and AI looks for the same signals.
Customer reviews, testimonials, professional accreditations, clear contact details and well-written content all help demonstrate credibility. The more confidence your website inspires, the more likely it is to be recommended when it’s relevant.
Common mistakes to avoid
Some businesses assume that filling their website with AI-generated text or repeating keywords will improve their visibility.
In reality, these shortcuts often achieve the opposite.
Some of the most common mistakes include:
- publishing generic content that doesn’t answer customers’ questions
- rarely updating the website
- having no project case studies or testimonials
- trying to optimise for search engines instead of people
- neglecting local SEO and Google Business Profile
- creating pages with very little useful information
The businesses that perform best are those that focus on being genuinely helpful.
AI search and SEO work together
One of the biggest misconceptions is that AI search is replacing SEO. It isn’t.
Good SEO has always been about helping people find reliable information. AI search simply builds on those same principles.
A well-designed website with useful content, clear navigation and regular updates is far more likely to perform well in both traditional search results and AI-powered search.
The future belongs to helpful websites
The way people search will continue to evolve, but the fundamentals remain the same.
Businesses that share their expertise, answer customers’ questions and invest in high-quality websites will always have an advantage.
Rather than trying to “beat” AI, the goal is to create a website that AI understands, trusts and is confident recommending to potential customers.
Looking to improve your visibility in AI search?
At Two Lizards, we help businesses create websites that don’t just look great, they’re built to be found. By combining strategic website design, SEO and engaging content, we help businesses improve their visibility in search engines and AI search tools, build trust with potential customers and generate more enquiries.
If you’re wondering how your website is likely to perform in the age of AI search, we’d be delighted to help so do get in touch.
Image by Gerd Altmann from Pixabay