Just another social media site? Not quite. Pinterest allows you to simply and quickly share and store images on your own or others’ pinboards. You can upload images from your PC, or pin things you’ve found on the web using the Pinterest Bookmarklet, Pin It button or the usual URL link.
Is Pinterest good for business? Undoubtedly yes – especially for businesses that rely on a good volume of visitors to their website to generate business leads (most of us in fact)? According to some business analyses, Pinterest is especially good at this. Social media analyst www.shareaholic.com noted on 2nd June ‘… Pinterest’s growing importance as a source of referral traffic for sites. The biggest surprise? Pinterest drives more traffic to sites than Twitter, LinkedIn, and Reddit combined.’ They believe the new ‘shareable images’ feature has helped this process: hover your mouse over an image and if there’s a Pinterest logo, clicking on it will allow you to share the image on Pinterest in a single click.
Is Pinterest worth it in terms of the time you need to invest? For any business that can depict what it does – and its brand – visually, the answer is yes.
If you use the Pin It button on your pages, all your pins will link back to the original source, allowing pinners to find your website in just one click. Clicks don’t necessarily mean sales BUT Pinterest buyers spend more, more frequently, and make a higher number of purchases than users from any of the other top five social media platforms (www.comscore.com): another reason to take Pinterest seriously.
But as mentioned, for businesses which have built a reputation through design, construction, installation, Pinterest is a perfect platform. The saying ‘a picture is worth a thousand words’ is never more true than when it benefits you to showcase your finished product or service. From cakes to construction projects, from travel to tutoring, Pinterest puts you in your best light, quickly and easily.
How do you use Pinterest? There’s a useful YouTube guide for small businesses, while Pinterest’s own blog gives a clear, regular update on new features and ideas, with recent posts on messaging back when you receive a Pin, sending Pins to multiple people and finding things you’ve Pinned in the past. Just select the ‘Tips’ on the top tab.
Need help with Pinterest? Two Lizards regularly helps clients (and in particular new businesses) to set up and manage their social media as part of their marketing strategy. To find out more contact us or call 01403 731028.