Love to attract more customers to your website? Try these seven quick wins…
1. Know your perfect customer
It’s easier to acquire new customers if you can identify the type of person you want to target. Remember being a ‘Jack of all Trades’ makes you a master of nothing. Be focused on the type of business or customer you want. When you know what makes them tick you can work out the best ways to find and attract them. And you may already have them – your existing customers or clients are your ‘hot prospects’. Look at other areas of your business or products that you could sell to them.
2. Be seen in all the right places
Get on Google Pages – Google’s answer to Yellow Pages, and all the relevant social media sites and platforms where your best customers are likely to be. Start conversations on Twitter or Linkedin. Inspire with Pinterest. Post photos on Instagram. Or meet them in person at a trade show, exhibition or other event.
3. Look good and be instantly recognisable all the time
Use strong, clear branding, consistently across all media channels. This will help you stand out from the competition and be more memorable to your chosen target audience.
4. Help them to find you easily
To do this you need to boost your online presence with SEO. Optimise your site and content for search engines so people looking for businesses like yours, find you first. This will involve a mix of relevant keywords, content and page optimisation, user experience, links and tracking, measuring and interpreting Google Analytics and Serplab data.
5. Be mobile friendly
A large number of your visitors will view your website on their mobile device. Focus on concise text and visuals when creating web content in a responsive design template which will reorganize and resize the content based on the screen size of the device your visitor is using.
6. Position yourself as the one they’re looking for
Show that you understand their problems and can find solutions through blog posts, video and other compelling content. And don’t forget to use clear, visually attractive calls to action with persuasive copy that tells people exactly what you want them to do.
7. Experiment with different approaches
Review all your existing content to see what you can re-use, repurpose and update with new keywords and information. For example, try turning an article into a video or blog post into an infographic perhaps. Still not getting the results you want? Learn from your past marketing. Review your Google Analytics data and results to discover why people leave your site without responding.
Need some help from the marketing experts? Get in touch with Two Lizards. Please email or call us on 01306 621001.