Last month we explained why video is a brilliant online marketing tool. Now let’s look at some of the simple video formats and content ideas you could create to grow your business.
On your homepage you have a receptive audience and they are eager to know more about you. A short 60-second video is your chance to show what makes your company special. It should be a clear, succinct explanation of what you do, how you do it and why that matters.
People do business with people they know, like and trust. So why not give your prospects a friendly welcome with a short video introducing you and your team and what you do?
Looking at a photograph or reading about a product is one thing, but seeing it in action is far more persuasive and effective. With video you can clearly and easily demonstrate the features of a product or service. Many online users simply prefer to watch a short video than read a long written explanation.
‘How to’ tutorial
How-to videos are the second most popular type of video on YouTube. So think about creating useful educational videos that show your audience how to do something whether it’s storing food correctly, pruning roses or using a software package. If you’re an interior designer you could present a step-by-step guide to styling a room or if you’re a physiotherapist could demonstrate proper lifting techniques perhaps.
Written reviews are fantastic, but watching a video of a satisfied customer praising your product or service and sharing their success story is a lot more engaging and convincing. All you have to do is ask your customers to talk about what they like about your business in front of the camera.
A video case study gives a more in-depth look at how a particular client has benefited from using your product or service. A ‘before and after’ case study video is a powerful format, particularly if you are in the business of transformation such as a beauty therapist, builder or gardener, for instance.
Got some exciting news? Then share it in an exciting way. Whether you’re launching a new product or service or have an event or sale coming up, record a short video promoting the benefits.
Not all of your content needs to come from you. You could interview an expert in your field on a topic that would interest your audience. All you need to do is come up with the questions and let your guest do the talking.
FAQ pages can get a little boring, so why not add a quick video under each question? Or you could collect all the types of questions you get asked and then record a video giving the answers.
Ready to see what a video could achieve for you?
Now’s the time to try different video tactics to increase sales, add value to your website, and help improve your company’s reputation. Check out our video production services and get in touch with us today.