It has your name on it, and a great campaign can really hit your sensory buttons. Here, seven business gurus give us an insight into why they love direct mail for its unique, personal touch. ‘People say direct mail is dead. Tell my son, whom I’ve been staying with for the last week in Brooklyn. […]
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Archive for door drops
As part of our look at the growing revival of print media, let’s consider how a direct mail campaign could benefit your business. Mail targets precisely Direct mail allows you to reach the right people with a tailored, relevant message. This targeted communicaton makes 57% of people feel valued, with only 17% saying the same […]
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In our last post we talked about the resurgence of print media including door drop marketing. It might surprise you to know that, according to a recent article from the Direct Marketing Association (DMA), door drops are at the heart of British business. Door drops are one the most effective forms of advertising for companies […]
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