DIRECT RESPONSE PRESS ADS
Direct response press ads – which ask the reader to buy or request more information ‘off the page’ by posting a form, ringing a number or clicking to a website – can be worth their weight in gold. A successful direct response print ad can generate mass sales within 24 hours and form the basis of a very successful direct marketing campaign for years to come.
The key advantage is that it is measurable and so allows you not only to calculate the return on your investment, but which publications or websites are pulling in the most customers and, of course, which version of your ad works the best.
A COMBINATION OF CREATIVITY, SKILL & EXPERIENCE
These are all good reasons why direct response media appeals to those who like a combination of creativity and numbers. Headlines, for example, can be tested, as can a raft of other variables from the imagery, size of ad, position on the page, the day it is viewed and, of course … the offer. Why do so many ads contain offers of savings or free gifts? Because if they are selected with care, they repay their cost several times over by boosting response and sales.
All this means direct response best practice calls for a combination of creativity, skill and experience, which is why it makes sense to choose Two Lizards for your next (or first) direct response ad campaign.
A ONE STOP SHOP
EXPERIENCE
From creative concept and production to booking and delivering your direct response advertising, Two Lizards provides a complete and expert direct marketing advertising service.
MEASURABLE
The key advantage is that it is measurable. It enables you to determine your investment's return, identify effective publications or websites, and assess which ad version performs the best.
EXPERTISE
With our direct marketing expertise, we excel at crafting effective calls to action that encourage your customers to engage, and respond by either calling or visiting a website.
PERFORMANCE
With extensive direct marketing training and years in direct response advertising, we offer powerful campaigns that push all the right buttons, using testing to fine tune it for even better performance.
GET IN TOUCH
If you’d like to boost your business through advertising, digital or direct marketing, get in touch today. Call us on 07976 705848 or email info@twolizards.co.uk to talk about any projects you’ve got coming up.