All advertising and marketing is built on a foundation of corporate identity and the stronger and more successful the brand, the more powerful and focused the advertising and marketing can be. Our client brief takes this into account, asking the client to define their brand and give us examples of their current corporate identity. We take time to discuss this with them because a major project often prompts clients to take the opportunity to reshape or develop their brand or, in some cases, to commission a new corporate identity.
An experienced and creative approach
As multi award-winning creatives with considerable experience in judging creative and marketing awards, we can advise you on your current corporate identity and whether it can be improved or developed as well as creating a completely new brand for you if required. In some cases, clients ask us to create sub-brands to reflect product or service diversification. Whatever is required you can be sure it will be expertly handled from start to finish.
An inspirational corporate identity that will motivate your clients
Your brand should be working for you to motivate and excite your clients. To make them want to choose you over your competitors. To reassure them that they have made the right choice, encourage them to stay loyal to your products and come back for more. As a team with its roots in direct and digital marketing, this is always our starting point for any corporate identity project.
A full production service
When more than a website is involved, our experience in print production is invaluable to this process. From corporate stationery, brochures, leaflets and take ones to product packaging and vehicle and digital signage, our experience and expertise makes the process simple.
Getting it right for you and your company
We take the trouble to get your new or refreshed corporate identity absolutely right. As part of this process we consider the sector you are in, the branding of your competitors, what is special or unique about your company, products or services, how your customers perceive you and how you would like to be perceived.
And while certain looks (and even type and colours) are often viewed as ‘safe’ for certain sectors, we are not afraid to think beyond the conventional to create something truly adventurous when that is the right solution.
Talking it through
We appreciate that your company’s corporate identity can be not simply of crucial commercial importance, but personal to you. If you would like to discuss a brand identity for a new business, a brand relaunch, a new brand for an existing business or simply freshening up an existing brand that is looking tired or dated, we would love to talk.
Take a look at some of the corporate identity work we have created for clients such as Specialist Glass Laminates, Thomas Crawley and British Institute of Graphologists (B.I.G) and case histories such as our work for Showerpower and True Beauty which explain some corporate identity projects in more detail. Then, if you would like to talk to a member of our team simply email us us or call us on 01306 621001.