Your website should be the powerhouse of your business – but could it be working harder for you in 2017? With a considered and consistent SEO strategy it will attract quality traffic. But there are plenty of ways to speed up that process without having to commit to AdWords spend.
So for at least one resolution you’ll be able to keep in 2017, why not take a look at our checklist below and get in touch? It’s as simple as that.
7 ways to drive more quality business leads to your website in 2017
Before we get started, are you sure you know who your customers are? How old are they and where do they live? What do they think of your products or services? Now is the time to ensure your database is in good order and that you can identify your best prospects.
Then you are ready to go …
Digital marketing can drive the right people to your website, increase website traffic, which improves ranking … At Two Lizards we offer a complete range of digital marketing solutions from tactical, offer-based emailings to newsletters and full scale CRM programmes: simple but powerful marketing tools that put customers in front of your products and services.
Social media is the perfect addition and it gets better all the time. Why not resolve to add at least one extra, well-chosen platform to your social media menu this year? We can help you decide what’s likely to work for you and how to get the best value from the smallest time commitment.
Take your head out from under the cushion and consider this: video clips boost ranking. Entry costs have come down, a well-constructed thumbnail is irresistible … and suddenly you are speaking direct to your customers in a way that simply isn’t possible with any other medium. From script to presentation to product demos, Two Lizards can make it happen for you in 2017.
With a wealth of locally and regionally-based businesses we have an excellent track record in creating effective, highly tailored PR campaigns particularly in the Surrey and West Sussex areas. But we are equally good at trade PR with excellent contacts in property development media, for example. Why not consider adding a highly focused PR campaign to your marketing mix in 2017?
Local business listings
Um, what exactly are these? We’ve written before about the hidden gold in this often neglected medium. We can help you select the combo of national and local business listing sites that are most likely to work for you and guide you through setting up effective and accurate listings that will help create leads and boost your rankings. From Google My Business to local West Sussex or Surrey business listing sites, this excellent free medium could be working for you in 2017.
Know your target audience
How much do you really know about your clients? Two Lizards can help you find out what they think about your products, your service and how you interact with them, either through a customer survey or more detailed research. As well as giving essential pointers on improving and developing your business, the results are an excellent source of content for your website and social media.
Last but not least, branding. If it has been around for several years, the changes are your brand could benefit from freshening up or even a complete rethink. At Two Lizards we can help you evaluate your competitors’ branding and manage every aspect of your rebranding, applying it consistently across all your marketing and ensuring you derive full value from your relaunch.
Not quite sure which of these applies to you? Then let’s talk early in the New Year. We are happy to look afresh at every aspect of your marketing and produce a concise strategic summary to give you ideas and impetus for the year ahead. Or come and see us at our base in Horsham, West Sussex. Why wait? For a New Year resolution that couldn’t be easier to keep, contact us now or call 01403 731028