BodyMould Mattresses is a family-owned manufacturing firm in West Sussex. The company produces high quality mattresses for well-known mattress brands, as well as supplying direct to the healthcare and hospitality sectors.
With the growing popularity of memory foam mattresses, the company wanted to develop their own online retail brand with a fully responsive e-commerce website. The mattress marketplace is extremely competitive, so the Two Lizards team were brought in to develop a fresh, contemporary and attractive brand personality and brand design. Then using our expertise in web development we were tasked with building the fully optimised and functional e-commerce website that would generate sales from any device.
The content and navigation are designed to educate customers and entice them to make their next mattress purchase online. The copywriting skills were key in highlighting product benefits with compelling descriptions and reinforcing the company’s long-standing experience. The Two Lizards team categorised the mattresses and made it easy for the customer to select their preferred option.
We also developed the website with the latest search engine optimisation (SEO) techniques so it would show up in a variety of popular search results. With the majority of UK adults searching online for products and services, it’s important to have a strong online presence and mobile-friendly website to get ranked highly on Google. This is especially important when your business needs to attract ‘one off’ or irregular transactions such as a mattress.
The design, branding, and navigation experience allows customers to move easily from initial interest to purchase, showing that a well-designed, secure and easy-to-use website will drive the most conversions. BodyMould Mattresses is now getting ranked on the best mattress guides.
We also developed a video which highlighted all the product advantages which were required for selling on Amazon. This video made up part of the marketing on the Amazon Brand Store and provided an uplift in sales.