B & G is a machining and fabrication company and supplies metal work for onsite fitting, installation, repair and refurbishment work. Its customers are mainly business to business (B2B) and range from private businesses to civil engineering, construction and rail contractors.
The company had outgrown its existing website and felt it failed to convey B & G’s brand as a quality, established and highly skilled supplier. They were also concerned that the website was not producing sales leads or providing the level of information and background required to encourage an enquiry, particularly from commercial sectors such as rail.
Using our local experience of marketing in Surrey, Sussex and the South of England we researched the local and national competition in this sector. Our proposal recommended an initial focus on a small range of core services and a step by step SEO strategy that could gradually increase B & G’s geographical reach from a local to a national base. We complemented this by showcasing projects both local and further afield, using geographical search terms wherever possible.
In keeping with where B & G wanted their brand to be, we redeveloped their brand identity and ensured the new website is clean and direct, with fast and simple navigation that leads visitors to the projects section and the Contact page in order to generate sales leads and enquiries as quickly as possible.
The client is delighted both with the new site and the company’s stronger and more confident branding.