Project Background
Artscape is a professional garden design company which provides a full garden design service, including creative garden design, landscaping and planting, for clients in Berkshire, Buckinghamshire and across the South East of England.
The client asked Two Lizards to look at upgrading their website focusing on the brand and user experience as their site was dated and the navigation poor. With a huge number of pages and without a focus on keywords the site ranked poorly in Google. They were also concerned that the website was not producing enough sales leads or providing the level of information and background required to encourage an enquiry.
The team were brought on board to help improve Artscape’s website user experience and ranking in Google. Our experience in SEO alongside website development meant we had all the skills they needed. SEO is the process by which a website is made as attractive to Google, your potential and existing customers, as possible.
The team started improving the visual impact by redesigning the website in WordPress, enhancing their brand and making a feature of the photography which was one of the strengths of the original site. We re-organised the navigation to make the site quick and easy to navigate and edited the content to provide inter-navigational links and chosen keywords.
Using our geographical experience of website development and SEO in Berkshire and Buckinghamshire we researched the competition in this sector. Our proposal recommended a focus on a range of their core services, garden design, landscaping and planting and a step by step SEO strategy that would increase Artscape’s geographical reach. We complemented this by showcasing projects within the chosen areas, using geographical search terms wherever possible.
The client is delighted both with the new site design and the company’s stronger and more confident branding. With regular additions through new projects and news stories, ranking for a number of search terms has improved dramatically with the website appearing on page one for 18 out of the 22 of the chosen terms.
