The Home Management Company
Independent letting agents The Home Management Company wanted to save time by simultaneously uploading new property details to their website and to national property search sites such as Zoopla and RightMove. They also needed a fresh look for their site, with more pictorial content, easier, faster navigation and improved optimisation – although the brand identity had to remain unchanged.
While developing a new WordPress website with a strong focus on encouraging prospective tenants and landlords to get in touch, we worked with our programming and hosting associates to develop a dynamic feed from the PMX (HMC’s bespoke property database), to their new website and national property search sites. With design and content finalised, we tested the data upload and dynamic feed before finally checking and launching the site. The result is a user-friendly website that works harder to attract leads, makes significant time savings and improves accuracy.
WG Gardencare Machinery
Having taken over a local garden machinery sales and servicing company, WG Gardencare Machinery wanted to launch and market the company under a new name. We agreed an initial strategy consisting of brand development including business stationery, a local magazine insert which could double as a take-one and a website. With the stationery and leaflet completed, we developed a website to promote their complete business proposition, attract new clients and encourage repeat visits with news and offers. With fast, clear navigation a priority we created the WordPress website to showcase their four main business categories: sales, servicing, parts and second hand machinery. We researched key words and optimised the site with a strong focus on the catchment area and all the services provided, including manufacturers’ names. This initial activity has helped the client to quickly gain market share and start building loyalty among existing customers.
Smithbrook Tuition
Leaving a large franchise to go independent, Smithbrook Tuition needed their first website to establish them as an experienced and highly professional tuition company, keep the existing client base on board and build incremental business in the Cranleigh and Godalming catchment. Two Lizards created a simple, colourful brand and a clear, vibrant look for the new company, optimising the site for searches based on the local area. Content emphasises the principals’ experience and the company’s Tuition Centre. To hook new clients in, a Free Assessment offer is featured throughout the site, with a Assessment booking form on the contact page and frequent news updates promote the authority and success of the new company. Alongside a regular SEO programme generating organic growth, Two Lizards has created small space press ads and leaflets to drive further traffic to the site. View Case Study.
Coatech
In the competitive building and decorating marketplace, Coatech needed to stand out as a quality, highly experienced supplier with a number of specialist skills and a portfolio that includes work for English Heritage. After a careful discussion with the client, Two Lizards created an new brand identity and a website that would showcase both the quality of Coatech’s finished work and their unusually broad service, from redecorating historic buildings to designing bathrooms. Making maximum use of photography, the website defines the Coatech brand, while clear navigation helps the viewer find the services that interest them most. The home page sets out the company’s main services: decorating, bathrooms and flooring. Each image clicks through to a landing page with more information plus links to pages with details on each aspect of the service in question. These pages are backed by testimonials, reinforcing the company’s reputation for quality workmanship and attention to detail.
The Language Development Partnership
The LDP help non-english speakers to improve their language but work in a completely different way from language schools, so this presented an immediate marketing challenge – the website needed to explain how they work and act as an effective hub for a communications campaign to attract clients. Developing a brand that emphasised their personal and holistic approach, we applied it to a highly informative website that positioned the client as an expert in this specialist field. An emailing campaign is now helping to grow the client’s database of potential clients, inviting them to find out more from the site and get in contact with the LDP in a ‘perfect circle’ of communication. View Case Study.
Richmond Oak
Richmond Oak build bespoke conservatories from naturally-seasoned timber, which is stronger and less prone to warping than the factory-dried oak used by most of their competitors. A new company, they asked us to create a marketing strategy capable of punching above its weight and, because the conservatory market values ‘heritage’, portraying them as thoroughly established. From the development of their woodcut style oak-tree logo and strapline, to their website and marketing materials, consumer and b2b direct marketing, local and national press advertising, we created a strategy that delivered a powerful marketing message direct to a carefully-researched target market. Results were impressive, establishing Richmond Oak as a serious player in this competitive market and gaining responses of up to 15% from our direct marketing campaigns. View Case Study.
Marketing Radar
Until now, medium sized companies had to use large database companies to manage their mailing lists. As small fish in a big pond this meant getting even a small selection of names for a mailing could be frustrating, time consuming and costly. marketingRadar’s Marketing Suite solves the problem by giving direct access to databases from a pc. They asked us to launch it with a business to business direct mail campaign, aimed initially at travel and retail clients. The recipients were marketers and managers rather than IT experts, so we created a campaign that used the ‘frustration’ element to cut through the technical explanations straight to powerful, simple business benefits. Emailings supported the direct mail and a follow-up brochure gave more detail to respondents.
