Showerpower manufacture and install bespoke, top of the range shower screens. They asked us to handle their brand relaunch with a new identity and a new website capable of delivering quality retail and trade leads.
This project presented a number of challenges. The brand not only needed to support Showerpower’s quality, market-leading proposition but had to appeal to both client groups. The website needed to present a considerable amount of detail without becoming over-technical and Showerpower’s products needed to be at the centre of the story.
The completed site carefully resolves all these issues with clear, logical navigation, powerful and consistent branding and an interactive approach that encourages visitors to get in touch with Showerpower throughout the site. Early results show this strategy started producing more and better quality leads from the very first week following the site launch.
Business Accent PR
Like many growing businesses, BAPR felt they needed a fresh start, with a more professional style of website that could be optimised to bring in more, and better quality, business leads. They also wanted to position themselves as a PR company capable of driving sales for their clients.
They wanted to be able to update their own site, making WordPress a natural choice. The theme chosen uses a carousel of images and propositions to convey BAPR’s key benefits, each with a strong focus on sales and results.
Optimisation was a key element in this competitive sector, so following careful key word research we edited the client’s content to include selected key words and phrases, providing a basis for organic SEO post-launch.
The Home Management Company
Independent letting agents The Home Management Company wanted to save time by simultaneously uploading new property details to their website and to national property search sites such as Zoopla and RightMove. They also needed a fresh look for their site, with more pictorial content, easier, faster navigation and improved optimisation – although the brand identity had to remain unchanged.
While developing a new WordPress site with a strong focus on encouraging prospective tenants and landlords to get in touch, we worked with our programming and hosting associates to develop a dynamic feed from the PMX (HMC’s bespoke property database), to their new website and national property search sites. With design and content finalised, we tested the data upload and dynamic feed before finally checking and launching the site. The result is a user-friendly site that works harder to attract leads, makes significant time savings and improves accuracy.
Beauty & The Beach
Based in Twickenham, but with a wide potential catchment area, this successful beauty salon business needed a website that would fulfil three important functions: to act as a powerful advertising and marketing tool, to provide detailed information about products and treatments and to update and develop the Beauty and the Beach brand.
With outstanding experience in this sector, particularly in copywriting and design, Two Lizards used the new site as a springboard for full brand development, featuring contemporary spa imagery.
The site includes prominent promotional space throughout. Offers are changed monthly and the site has been developed to pick up searches from geographic locations further afield, with a focus on the salon’s most profitable services. A retail area is now planned for product and gift voucher sales and Two Lizards has translated the new brand across a range of advertising, marketing and point of sale materials.
British Institute of Graphologists
The British Institute of Graphologists asked us to create a new website to replace their existing one. As well as updating and amending the old site they briefed us to:
Modernise the B.I.G.’s image and brand and position it as the UK’s leading association of professional graphologists
Reorganise the website to permit faster, easier navigation
Extend the existing Members Only area to incorporate more content
Promote B.I.G. membership and create online membership application
Create links to, and advise on, social media
With an extremely large site, including a high volume of downloadable documents, project management was an important aspect of this job from the start. B.I.G. wanted to be able to manage the site themselves after an initial period so, with the site newly launched, we provided WordPress tuition and support as well as setting up [and tailoring?] Google Analytics. The new site gives the B.I.G. a professional new shop front and provides their own members and the public fast, easily navigable access to a huge range of information.
WG Gardencare Machinery
Having taken over a local garden machinery sales and servicing company, WG Gardencare Machinery wanted to launch and market the company under a new name. We agreed an initial strategy consisting of brand development including business stationery, a local magazine insert which could double as a take-one and a website. With the stationery and leaflet completed, we developed a website to promote their complete business proposition, attract new clients and encourage repeat visits with news and offers.
With fast, clear navigation a priority we created a WordPress site to showcase their four main business categories: sales, servicing, parts and second hand machinery. We researched key words and optimised the site with a strong focus on the catchment area and all the services provided, including manufacturers’ names. This initial activity has helped the client to quickly gain market share and start building loyalty among existing customers.
In the competitive building and decorating marketplace, Coatech needed to stand out as a quality, highly experienced supplier with a number of specialist skills and a portfolio that includes work for English Heritage. After a careful discussion with the client, Two Lizards created a website that would showcase both the quality of Coatech’s finished work and their unusually broad service, from redecorating historic buildings to designing bathrooms.
Making maximum use of photography, the website defines the Coatech brand, while clear navigation helps the viewer find the services that interest them most. The home page sets out the company’s main services: decorating, bathrooms and flooring. Each image clicks through to a landing page with more information plus links to pages with details on each aspect of the service in question. These pages are backed by testimonials, reinforcing the company’s reputation for quality workmanship and attention to detail.
The Language Development Partnership
The LDP help non-english speakers to improve their language but work in a completely different way from language schools, so this presented an immediate marketing challenge – the website needed to explain how they work and act as an effective hub for a communications campaign to attract clients.
Developing a brand that emphasised their personal and holistic approach, we applied it to a highly informative website that positioned the client as an expert in this specialist field. An emailing campaign is now helping to grow the client’s database of potential clients, inviting them to find out more from the site and get in contact with the LDP in a ‘perfect circle’ of communication.
Richmond Oak build bespoke conservatories from naturally-seasoned timber, which is stronger and less prone to warping than the factory-dried oak used by most of their competitors. A new company, they asked us to create a marketing strategy capable of punching above its weight and, because the conservatory market values ‘heritage’, portraying them as thoroughly established.
From the development of their woodcut style oak-tree logo and strapline, to their website and marketing materials, consumer and b2b direct marketing, local and national press advertising, we created a strategy that delivered a powerful marketing message direct to a carefully-researched target market. Results were impressive, establishing Richmond Oak as a serious player in this competitive market and gaining responses of up to 15% from our direct marketing campaigns.
Leaving a large franchise to go independent, Smithbrook Tuition needed their first website to establish them as an experienced and highly professional tuition company, keep the existing client base on board and build incremental business in the Cranleigh and Godalming catchment.
Two Lizards created a simple, colourful brand and a clear, vibrant look for the new company, optimising the site for searches based on the local area. Content emphasises the principals’ experience and the company’s Tuition Centre. To hook new clients in, a Free Assessment offer is featured throughout the site, with a Assessment booking form on the contact page and frequent news updates promote the authority and success of the new company. Alongside a regular SEO programme generating organic growth, Two Lizards has created small space press ads and leaflets to drive further traffic to the site.
Until now, medium sized companies had to use large database companies to manage their mailing lists. As small fish in a big pond this meant getting even a small selection of names for a mailing could be frustrating, time consuming and costly. marketingRadar’s Marketing Suite solves the problem by giving direct access to databases from a pc. They asked us to launch it with a business to business direct mail campaign, aimed initially at travel and retail clients. Since the recipients were marketers and managers rather than IT experts, we created a campaign that used the ‘frustration’ element to cut through the technical explanations straight to powerful, simple business benefits. Emailings supported the direct mail and a follow-up brochure gave more detail to respondents.
You @ Work
You @ Work is the fastest-growing employee benefits company in the UK, serving an employee audience of 750,000 people and reaching a total retail audience of over 2m with their affinity and employee benefit schemes. You @ Work provides major blue chip clients such as easyJet, Reuters, GSK and Thames Water with bespoke online and offline communications in the form of a employee benefits booklets, posters and website.
This marketing material enhances the impact of the employee benefits programme and further strengthens the employer brand, attracting and retaining the right people while reducing the administrative burden on the company concerned. Two Lizards’ develops this marketing material under each individual client’s brand guidelines to provide a more creative visual use of photography when illustrating the products and service benefits. While branding is specific to each client, the materials have in common clear, dynamic communication and contemporary design.
Vantage Recruitment Solutions are an established IT-specialist recruitment consultancy based in Surrey, but with a national presence. Timed to coincide with a move to bigger premises and the raising of Vantage’s profile, our role was to manage and create a brand relaunch for the client, through the development of a corporate identity and website.
Using the client’s sign-off ‘a different point of view …’ and red corporate colour as a starting point we worked closely with the client on both design and copy to create an extensive website, incorporating News, Current Jobs and extensive employee and candidates’ resources sections.
In each section of the website, brief introductory copy and powerful chair imagery summarises the content while reinforcing the client’s core messages about a different point of view, an individual approach and a specialist, high quality service.
The corporate identity was developed in tandem with the website.
As well as looking at the company’s brand and defining it with a new strapline and revised logo, the main task was to give the catalogue a more distinctive and recognisable look. This was achieved through a consistent approach to photography and art direction, and through a new, more detailed style of copy.
New products such as pashminas were introduced with detailed background information and the look and copy style were translated across colour press ads and flyers.
Akiko’s Music Room
Akiko’s Music Room is a singing and aural teaching service based in Sussex with a satellite piano teaching centre in Fulham called Piano Fun. The client also teaches the Music Mind Games method, popular in the US and Japan.
With no existing brand, we developed a new logo and corporate identity to work across all media as the first step in the marketing strategy. Secondly, we produced the new website with clear, fast navigation which takes visitors straight to the services that interest them and each section makes use of the powerful testimonials provided by the client. A translation of the site into Japanese has also been produced to target Japanese parents here in the UK and in Japan.