Why and how is Internal linking important for SEO

Before your content can rank, it needs links. Google finds your posts and pages best when they’re linked to from somewhere on the web. Internal linking is important for SEO as it connects your content and gives Google an idea of the structure of your website. They can establish a hierarchy on your site, allowing you to […]

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Is free or cheap marketing false economy?

Do you jump at the chance of some ‘free or cheap’ marketing? You know the sort of thing: Donating a free product or service as a prize for a social contest. Giving a freebie to a local social influencer. Placing a cheap advert on a sports club’s website. However, while they’re tempting, you should proceed with […]

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How to brief an agency

and get the most out of their expertise Now we are finally coming out of lockdown are you planning to restart your advertising and marketing? Then perhaps Two Lizards can help? Whether you want to create a new website, rebrand your company or produce a digital advertising campaign, a good written brief will be the […]

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Keep your business visible – don’t panic, be proactive

Times are tough and trading is difficult or even non-existent. Even so, it’s vital to do some marketing to keep your business visible, so that people remember you when things eventually improve. As Michelle Spillane, Paddy Power’s Marketing Director, said in a recent Marketing Week webinar: “If you lose people now to other platforms, other […]

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12 Tips To Working From Home

The world’s current state has forced many of us to change the way we work. To keep employees, families, and communities healthy, more and more companies are working from home. So to try and help, we’ve gathered a list of tips, advice, and best practices that can make the transition to work from home as […]

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