Going eco-friendly with brand sustainability

Becoming eco-friendly is big business and set to become even bigger in the coming years, thanks to huge demand for products that are also good for the planet. What has become known as the Blue Planet effect, brands are now being forced to respond to the demand for a greener consumer culture like never before […]

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How is your website performing?

Does your website perform well in the Google rankings? As the number of websites continue to grow, only those which are mobile-friendly, well-protected and quick to load with useful and engaging content will succeed. This is why you need to regularly monitor and adjust your website strategy to keep up with the latest regulations and […]

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Successful advertising and marketing in a Brexit world

The chaos of Brexit and concerns about data security are creating feelings of unease and a lack of trust among consumers. It’s an issue that businesses need to urgently address according to a recent report ‘Arresting The Decline Of Public Trust In UK Advertising’. Here are five ways to improve trust in your brand: Be […]

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Valentine’s Day Special – Seven ways to woo new customers

Love to attract more customers to your website? Try these seven quick wins… 1. Know your perfect customer It’s easier to acquire new customers if you can identify the type of person you want to target. Remember being a ‘Jack of all Trades’ makes you a master of nothing. Be focused on the type of […]

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Data versus creativity: which side are you on?

The argument over which is more important – data or creativity – has been raging for decades. Marketing data expert, Nigel Grimes, Director at Anaylin, shares his unique right brain/left brain perspective on the data versus creativity debate. There is still a big divide between marketers who feel data has no role to play in […]

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