Marketing trends to act on in 2018

Here’s our roundup of the latest marketing trends and statistics to help you plan your growth strategy for 2018.

Strengthen your SEO rankings

While 61% of marketers say improving SEO and growing their organic presence is their top marketing priority (HubSpot 2017), only 17% of small business owners invested in SEO this year (The Drum).

SEO is important. When done correctly it will help to get your website on the first page of search results on major engines like Google.

Find out how to improve your SEO here

Gain the edge with email

Email marketing is used by 82% of B2B and B2C companies and is proven to be 40 times more efficient at acquiring new customers than Facebook or Twitter. This is not surprising when you consider that 90% of email gets delivered to the intended recipient’s inbox, whereas only 2% of your Facebook fans get to see the posts in your news feed (CMI).

See how Two Lizards’ email expertise boost sales

Work on your website

81% of customers research online and visit suppliers’ websites before buying a product or service (B2B digital trends). This statistic shows how important it is to have a fast, informative and well-designed website. If you want to attract more visitors and make more sales, then you need to keep adding to your website and improving it.

Create quality content

Google has made it clear that quality content is vital when it comes to SEO. That means providing your website users with useful and original content. Blogs are the most popular content marketing tactic for 93% of UK marketers (CMI). And it’s interesting to know that companies with an active blog generate 67% more leads. (Digital stats)

See how Two Lizards’ website SEO expertise gets more sales leads

Get to grips with the GDP

55% of UK businesses are still not familiar with the General Data Protection Regulation (GDPR) despite its introduction in May 2018. (Collyer Bristow)

No matter how small you are, you will need to comply with new regulations about the use of personal information or risk severe penalties.

Contact Two Lizards if you’d like us to help you be compliant and avoid costly mistakes.

Will these marketing trends be important to you and your business in 2018?

51% plan to increase their online marketing in the next 12 months (Wells Fargo Survey), do you?

Now’s the time to plan how you’re going to grow your business next year. We’d love to help – so contact us online now or call 01403 731028. We look forward to hearing from you.

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