Video is the marketing trend to watch. According to Cisco, video content will make up over 80% of all global web traffic by 2019. So it’s clear that people love online video. As do businesses. Studies show that more than half of companies are already using video and seeing their revenue increase 49% faster YOY than those who don’t. *
5 top reasons why you should use video on your website
1. Video converts visitors into buyers
You can show a product or service in action instead of telling users how it works. Video makes it easier for customers to visualise what you’re selling and how using it could help them.
2. Video helps with SEO
According to research by Forrester, video content can increase your search engine ranking, click-through rates, open rates and conversions. Also videos help increase the time a user spends on your website which also improves your ranking.
3. Video gets seen on mobile
People search online at all times of the day, on all sorts of devices. Most of them prefer watching a video on their mobile, as it’s easier than reading a page of small text.
4. Video gets shared
Whether on Facebook, Twitter, YouTube or Vimeo, if your video is short and catchy, people will share it online.
5. Video is measurable
You can count views, clicks and likes, track shares and read comments, to establish the true value and success of your video marketing.
Next month we’ll look at the easy, affordable ways you can use video to boost your business, from ‘how-to’ product demos to customer testimonials.
Are you ready to take advantage of video?
*Source: Aberdeen Group