• Home
  • About Us
    • Testimonials
    • FAQ’s
  • Services
    • Brand and Brand Development
      • A guide to creative and branding
    • Website Design & SEO
      • A guide to Website Design & SEO
      • Best practice in website design & development
    • Digital Marketing
    • Direct Marketing
  • Projects
  • Blog
  • Contact Us
    • Privacy
    • Terms & Conditions
Posted by alison on
 March 13, 2017 

Letterbox love: Direct Mail delivers results

Direct-Mail-Richmond-Oak

As part of our look at the growing revival of print media, let’s consider how a direct mail campaign could benefit your business.

Mail targets precisely

Direct mail allows you to reach the right people with a tailored, relevant message. This targeted communicaton makes 57% of people feel valued, with only 17% saying the same of email.* Two Lizards’ database analysis service can give you a clearer picture of your best prospects and customers.

Mail gets a great response

92% of all direct mail is opened and 48% of adults take action after receiving it, according to the Direct Marketing Association (DMA). Interestingly, young people are particularly responsive, with one in four 15-24 year-olds making a purchase online after receiving direct mail.

Mail is trusted

With spam, scams and viruses, people are increasingly wary of clicking on emails. However, something in print conveys credibility. Research from the DMA finds that 56% of people regard mail as trustworthy, while only 28% trust emails.

Mail is retained

Royal Mail’s report ‘The Private Life of Mail’ shows that mail is kept for an average of 17 days, and that 39% of consumers actually have a place in their home where they keep mail – and it’s not the bin!

Want to add mail to your marketing mix?

Find out how Two Lizards direct mail skills could boost your business by giving us a call on 01403 731028 or contact us here online.

*Royal Mail Research

Categories : About Us, Contact, Creative, Direct Marketing, Latest News, Marketing Strategy, Testimonials, The Team
Tags : Agency, B2B, B2C, branding, content writing, copywriting, digital marketing, direct mail, direct marketing, door drops, Local business listings, Marketing, Marketing agency, Two Lizards
← Next Post
Previous Post →

Recent Posts

  • The influence of direct marketing in 2025
  • Why blogging should be part of your business strategy
  • Two Lizards website development services
  • Raising a toast to the Tanhurst Estate Vineyard website
  • Nine signs your website needs a redesign

Categories

  • About Us
  • anonymous
  • Brand Development
  • Contact
  • Copywriting
  • Cpoywriting
  • Creative
  • Data management
  • Digital Marketing
  • Direct Marketing
  • Exhibition Design
  • Latest News
  • Marketing Strategy
  • PR
  • Print & Production
  • SEO
  • Social Media
  • Testimonials
  • The Team
  • Web Development