As part of our look at the growing revival of print media, let’s consider how a direct mail campaign could benefit your business.
Mail targets precisely
Direct mail allows you to reach the right people with a tailored, relevant message. This targeted communicaton makes 57% of people feel valued, with only 17% saying the same of email.* Two Lizards’ database analysis service can give you a clearer picture of your best prospects and customers.
Mail gets a great response
92% of all direct mail is opened and 48% of adults take action after receiving it, according to the Direct Marketing Association (DMA). Interestingly, young people are particularly responsive, with one in four 15-24 year-olds making a purchase online after receiving direct mail.
Mail is trusted
With spam, scams and viruses, people are increasingly wary of clicking on emails. However, something in print conveys credibility. Research from the DMA finds that 56% of people regard mail as trustworthy, while only 28% trust emails.
Mail is retained
Royal Mail’s report ‘The Private Life of Mail’ shows that mail is kept for an average of 17 days, and that 39% of consumers actually have a place in their home where they keep mail – and it’s not the bin!