Two Lizards celebrate International Women’s Day with a few thoughts
Gender stereotypes have been the norm in advertising, but audiences are increasingly finding them offensive, annoying or even potentially harmful.
That’s why many marketers are now coming up with better ways of reflecting the lifestyles and attitudes of today’s consumers.
Last year, Unilever vowed to purge female stereotypes from ads across the company’s 400 brands. While Procter & Gamble (P&G) has also launched a campaign dubbed “#WeSeeEqual” to advocate gender equality
And the Advertising Standards Association (ASA) is soon to be introducing new rules around gender stereotyping after it found advertising affects people’s expectations of how others should “look or behave” according to their gender.
So, make sure you’re not stuck in the “pink aisle.” It’s time to check that your marketing campaigns are gender-friendly and inclusive; and not perpetuating sexist stereotypes.