How to attract the right visitors to your therapy website

So, you need a website for your private practice. Whether it’s your first website, or a new, improved version of your current one, these six key points will help to ensure your website works to grow your therapy business.

1. Convey the right image

First impressions count. So, your website homepage needs to look professional, up to date and welcoming. What image do you want to portray? Bright and lively? Warm and welcoming? Soothing and serene? The look and feel of your website should reflect your style and be visually appealing to possible clients.

2. Have clear, easy to navigate, compelling content

Your website home or landing page should instantly show what you offer and every page should give the potential client a clear sense of what they should do next, a clear ‘call to action’. Keep your website uncluttered and free from distracting or confusing content with clear navigation for quick and easy use.

3. Make it easy to contact you

Don’t bury your contact details. You need to encourage visitors to get touch in with you and make a booking on every page. Ideally, your phone number and email address should be placed consistently in the header or footer.

4. A responsive design – be readable on any device

Many people use mobile phones to access the internet, so your website needs to be fast and mobile friendly. Font size is important too. If it’s too small and readers are forced to squint, your website will feel unfriendly and unwelcoming.

5. Get found in searches (SEO)

Search engine optimisation (SEO) helps your website to get shown when someone looks for ‘help with stress in Kent’, ‘acupuncturist in Richmond’ for example. Using the keywords/search terms your target clients are searching with will give you a key advantage. Our key word analysis prior to designing and building a new website helps you focus on the target audience you wish to attract and those search terms most commonly used. A responsive website (see point 4) will also ensure your site ranks more highly on search engine results.

6. Be legal, accurate and compliant

Your therapy website should adhere to all current codes and rulings. This includes the new GDPR rules and regulations surrounding Data Protection and HTTPS. Also make sure there are no errors like spelling mistakes which could lead to a lack of trust and fewer bookings.

Want an effective therapy website?

Two Lizards design, build and host tailored-made or templated websites for a range of therapy businesses. We’ll take the time to understand your business and create a digital, online solution that works for you, on brief, on time and on budget. Why not find out more? Please contact us online or call 01403 731028.

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