As one of Sussex and Surrey’s leading web development agencies we are often asked to create a new website – most frequently a ‘second stage’ website for a company that has outgrown its starter site and wants an effective marketing site that will help build leads/sales.
For Pac ‘n Vac, a kitchen equipment manufacturing company based in Partridge Green, West Sussex, we created a content-rich e-commerce website that re-launched this innovative product and targeted domestic and professional users with a direct sales offer.
Smithbrook Tuition’s requirements were very different – as a tutoring business based in Cranleigh, Surrey, they wanted a lead generation website that presented them as an established local brand with a wide range of services.
Fortunately for them, the service we offer goes beyond the design and hosting offered by many web development companies (leaving the client, presumably, to write the content, figure out the optimisation (SEO) and all the other elements essential to a high quality, responsive website).
With any new web development project, before we design or write, we ask ourselves and the client a number of key questions.
- What does the website need to do and how will it fit in with the overall marketing and advertising strategy?
- Who are the competitors?
- What kind of look, feel and size of site is appropriate to this type of business?
- What should be the balance between images and words?
- What sales or lead generation process needs to happen on the website and – if it is an e-commerce site – how many products are we dealing with and how will the payment be collected?
Once these fundamentals are addressed, we can get down to the more creative stuff: producing a strongly branded website, ensuring it reflects the right look, feel and tone of voice, discussing search engine optimisation and a key word strategy and much more.
But as well as getting the website project off on the right foot, this process does much more. It very often helps our clients to work out some fundamentals about their business at a point when it is expanding or going through a period of change.
It forces a frank look at the competition and the strengths/weaknesses of their brand in relation to its main competitors.
And because a new website means structuring the products and services it makes everyone look afresh at where the priorities are: the propositions that are likely to be most appealing to the target audience and produce the best response.
If you choose Two Lizards, all this and more happens as part of the process of creating a new or improved website for you as an individual or your company.
With the result that your new website will grow with your business because it has been built on the firm foundation of logical, fast navigation and optimised content.
Take a look at some more of our web development work – for example for beauty salon True Beauty or architectural glass suppliers Specialist Glass Laminates. From modest local business websites to websites for national brands, B2C or B2B, you’ll find sites with a strong focus on beefing up the client’s bottom line and growing their business.