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Archive for SEO

Posted by alison on
 September 6, 2023 

Can AI support original thought and creativity for marketers

Can AI support original thought and creativity

The marketing industry is constantly evolving and new technology is changing the way we communicate with our customers, and we, as marketers need to adapt in order to stay in touch. Artificial intelligence (AI) has the potential to change the way we market forever, but how can we harness its capability? Marketers are already using […]

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Posted by alison on
 July 17, 2023 

How to Build a User-Friendly Website

user friendly website

Even if you have a great looking website, what really matters is how easy it is for your visitors to navigate and connect with your content, and how user-friendly your website is. Creating a complicated website with bad navigation and usability can lead to frustrated users and a high bounce rate. A website’s usability is […]

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Posted by alison on
 May 5, 2023 

How to create a digital marketing strategy for your business

digital-marketing-trends

A strong, focused digital marketing strategy is key to business success. A lot of businesses annually review their marketing strategy and focus on a well-thought-out plan that fits their brand and goals, from their target market to their values, mission, and vision. For small businesses, however, creating a marketing strategy can seem daunting which is […]

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Posted by alison on
 January 11, 2023 

Marketing during the cost-of-living crisis

brand-development

When the going gets tough… the tough get growing With 2023 looking set to be a challenging year, here are five top ways you can keep your business growing during a cost-of-living crisis through your marketing. Sharpen your brand image A strong, attractive, and consistent brand identity will give you a powerful point of difference. […]

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Posted by alison on
 September 5, 2022 

Google cracks down on unhelpful content

Google-cracks-down-on-unhelpful-content

Google’s new Helpful Content update, launched on August 25, aims to cut down on poor quality, untrustworthy information. Instead, Google will prioritise “original, helpful content written by people, for people,” so that searchers can quickly and confidently access the right information. Websites with low quality content will be downgraded Content that is AI generated or […]

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Posted by alison on
 March 16, 2022 

What makes an effective website?

An effective website is up to date, easy to use and informative. If users find your site is slow, outdated or difficult to browse, they’ll go elsewhere. In this guide, we’ve listed ten key elements for what makes an effective website. 1. Logical layouts The best websites have logical, simple and well-spaced layouts. An overly-complicated […]

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Posted by alison on
 April 8, 2021 

Get ready for Core Web Vitals

core-web-vitals

Introducing Core Web Vitals, Google’s new ranking factors This spring, Google is rolling out Core Web Vitals, a new set of ranking factors which evaluate the type of experience people have when they visit your website. This is because Google wants to provide users with websites that are quick, easy and enjoyable to use. If […]

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Posted by alison on
 March 3, 2021 

Is digital marketing key to boosting your business after lockdown?

Many businesses are still unable to operate fully due to the Government Covid-19 restrictions. And it may be tempting to simply “shut up shop” to save on costs and wait until you can sell your services again. However, lockdown is an opportunity to get your business active online and in better shape, ready to hit […]

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Posted by alison on
 February 8, 2021 

Set up an e-commerce website with Two Lizards

e-commerce-website

Thinking of selling online? We recently designed and built an e-commerce website for a family-run business based in Surrey. They had been selling their traditional French soaps in person at markets and country fairs until lockdown closures hit their business outlets. So, they decided to start selling their soaps and gifts online and with our […]

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