Here are five ways to improve trust in your brand: Be authentic These days, consumers want to know about the people behind the business as well as their brand ethos. So, tell the story of why you started your business and how it’s grown. Talk about the people who are apart of your business and […]
Read More
Archive for PR
Beware of these common client agency relationship horrors… Feeling lost and not getting anywhere To make progress you need to stick to clear, measurable and realistic goals. Facing nasty surprises Don’t be scared to talk about money. Be upfront with each other about budgets, rates and costs. Being kept in the dark The trick is […]
Read More
Your exhibition stand is like your shop window, showcasing your business and inviting people in. You only have seconds to grab someone’s attention, so an eye-catching display is vital, especially when you’re competing with so many other exhibitors. So how do you make sure your exhibition design stands out? Use high quality, striking images Images […]
Read More
So, you need a website for your private practice. Whether it’s your first website, or a new, improved version of your current one, these six key points will help to ensure your website works to grow your therapy business. 1. Convey the right image First impressions count. So, your website homepage needs to look professional, […]
Read More
Two Lizards celebrate International Women’s Day with a few thoughts On International Women’s Day we want to celebrate those forward thinking brands and businesses that are challenging outdated gender stereotypes. Like these six ads featured in Campaign today. Gender stereotypes have been the norm in advertising, but audiences are increasingly finding them offensive, annoying or […]
Read More
Here are 7 great marketing ideas you could incorporate in your plans to grow your business in 2018. Engage more with email Email marketing is effective and conversion rates nearly always outperform other marketing channels. On average, every £1 spent on e-mail marketing brings back £38. A regular newsletter featuring your latest offers and news […]
Read More
Here’s our roundup of the latest marketing trends and statistics to help you plan your growth strategy for 2018. Strengthen your SEO rankings While 61% of marketers say improving SEO and growing their organic presence is their top marketing priority (HubSpot 2017), only 17% of small business owners invested in SEO this year (The Drum). […]
Read More
Marketing is vital if you want to achieve your goals and grow your business. But do you have the time and know-how to make sure it’s successful? When you work with an experienced marketing agency, they will advise you on a strategy that will generate sales and growth in the shortest possible time and fit […]
Read More
It has your name on it, and a great campaign can really hit your sensory buttons. Here, seven business gurus give us an insight into why they love direct mail for its unique, personal touch. ‘People say direct mail is dead. Tell my son, whom I’ve been staying with for the last week in Brooklyn. […]
Read More