Trade shows can be a great source of new leads and exposure for your business. Once you’ve designed a stunning exhibition stand, you’ll need to attract those all-important visitors. Here are five proven tactics to encourage a steady footfall of quality leads and generate a buzz around your stand. 1. Promote your attendance at the […]
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Archive for Exhibition Design
Beware of these common client agency relationship horrors… Feeling lost and not getting anywhere To make progress you need to stick to clear, measurable and realistic goals. Facing nasty surprises Don’t be scared to talk about money. Be upfront with each other about budgets, rates and costs. Being kept in the dark The trick is […]
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Your exhibition stand is like your shop window, showcasing your business and inviting people in. You only have seconds to grab someone’s attention, so an eye-catching display is vital, especially when you’re competing with so many other exhibitors. So how do you make sure your exhibition design stands out? Use high quality, striking images Images […]
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Data versus Creativity: which side are you on?
The argument over which is more important – data or creativity – has been raging for decades. Marketing data expert, Nigel Grimes, Director at Anaylin, shares his unique right brain/left brain perspective on the data versus creativity debate.
There is still a big divide between marketers who feel data has no role to play in creativity and those who believe data is vital in enhancing creativity. Read More