Archive for Creative

Successful advertising and marketing in a Brexit world

The chaos of Brexit and concerns about data security are creating feelings of unease and a lack of trust among consumers. It’s an issue that businesses need to urgently address according to a recent report ‘Arresting The Decline Of Public Trust In UK Advertising’. Here are five ways to improve trust in your brand: Be […]

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Valentine’s Day Special – Seven ways to woo new customers

Love to attract more customers to your website? Try these seven quick wins… 1. Know your perfect customer It’s easier to acquire new customers if you can identify the type of person you want to target. Remember being a ‘Jack of all Trades’ makes you a master of nothing. Be focused on the type of […]

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Data versus creativity: which side are you on?

The argument over which is more important – data or creativity – has been raging for decades. Marketing data expert, Nigel Grimes, Director at Anaylin, shares his unique right brain/left brain perspective on the data versus creativity debate. There is still a big divide between marketers who feel data has no role to play in […]

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The seven deadly sins of website design and development

We look at the seven deadly sins of website design that can effect your business and drive customers away. 1. Frustratingly slow People prefer to browse fast sites. If your website takes more than a few seconds to load, you will lose visitors and revenue. So, make speed a priority. A faster-loading website will increase […]

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How to attract visitors to your exhibition stand

Trade shows can be a great source of new leads and exposure for your business. Once you’ve designed a stunning exhibition stand, you’ll need to attract those all-important visitors. Here are five proven tactics to encourage a steady footfall of quality leads and generate a buzz around your stand. 1. Promote your attendance at the […]

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