Some businesses simply use their website like a brochure to tell prospective customers about their services or products. They don’t realise the potential benefits of having an active blog as part of their online presence. At Two Lizards, we believe that blogging is at the heart of all online marketing. When done well, a successful […]
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Archive for Creative
As an experienced web development agency in Sussex and Surrey, we frequently produce ‘second stage’ websites for companies moving beyond their initial sites. Typically, these clients seek effective marketing platforms to enhance lead generation and sales. For BodyMould Mattresses, a memory foam mattress manufacturer in Rusper, West Sussex, we crafted a content-rich e-commerce site to […]
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Two Lizards launched a website earlier this year for Tanhurst Estate, a family-run vineyard and winery in Surrey. The owners wanted to promote their wine online, showcase their winemaking process and brand story and grow an audience of followers. The English wine industry is becoming increasingly competitive, so the Two Lizards team were brought in for our […]
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A modern interface and good user experience (UX) are vital if you want your website to generate a positive brand image, perform well in search engines, and increase customer satisfaction and conversion rates. Over the years a website can get cluttered and disorganised. This can result in a slow, outdated, and confusing website which won’t […]
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Rebranding is a strategy to change a company’s identity or positioning in the market. It can include a new name, logo, website, marketing materials, and messaging. Rebranding is often done to replace an outdated image, appeal to a new or wider target audience, reposition a business, or separate the business from a negative perception. A […]
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When starting a new website, it’s important to consider your goals and objectives for creating your perfect website. By following these 5 steps, you can ensure that your website meets your expectations and serves its purpose effectively. 1. Define the purpose of your website. Do you want to increase visibility and attract potential customers through […]
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Enhance your Brand Experience Using Empathy The definition of empathy is the ability to understand and share the feelings of another. When a business uses empathy in their marketing strategies, they show genuine concern for their customers’ needs, wants, and aspirations. By putting themselves in their customers’ shoes, they gain valuable insights into what truly […]
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Do websites give businesses an advantage they wouldn’t have had a few years ago? Too many people still start a business without actually knowing whether anyone will want to buy the product or service they are selling, but by creating a basic website allows them to find out whether they have a viable proposition for […]
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Direct marketing is based on specially tailored messages to targeted individuals or businesses. It is highly accountable, gives space to explain even the most complex products or services and its scope for personalisation also makes it ideal for building long term relationships. Social Media platforms have become much more important in today’s approach to lead […]
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