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Archive for Creative

Posted by alison on
 November 20, 2023 

The collaboration behind good quality creative work

About-us

When people find out you’re a copywriter or art director, they often assume that coming up with slogans and creative ideas is a solitary process. They imagine us sitting in a room, staring at a bottle of shampoo or a can of dog food until inspiration strikes. But the reality of good quality creative work […]

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Posted by alison on
 October 19, 2023 

Developing a marketing strategy: start as you mean to go on

developing a marketing strategy

It’s quite odd how some people tend to put more effort into planning their weekly supermarket shop than considering their marketing strategy. Perhaps advertising and marketing agencies are partly to blame for this oversight. Sometimes, when a client expresses a desire for a website, agencies might overlook the importance of discussing how it aligns with […]

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Posted by alison on
 September 26, 2023 

Building lasting relationships: The key to business growth lies in customer retention

business-growth-lies-in-customer-retention

I recently listened to an interview on Steven Bartlett’s Podcast, The Diary of a CEO, featuring Rory Sutherland, a renowned writer and vice chair of Ogilvy UK. Rory shared an interesting insight about when and where businesses should begin developing their marketing strategy in order to achieve growth. According to him, many businesses make the […]

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Posted by alison on
 September 6, 2023 

Can AI support original thought and creativity for marketers

Can AI support original thought and creativity

The marketing industry is constantly evolving and new technology is changing the way we communicate with our customers, and we, as marketers need to adapt in order to stay in touch. Artificial intelligence (AI) has the potential to change the way we market forever, but how can we harness its capability? Marketers are already using […]

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Posted by alison on
 March 29, 2023 

When is the right time to rebrand your business?

Rebrand your business

Rebranding is the process of changing your company’s image and messaging. There are many reasons why you might want to change your branding. Your visual identity is outdated Your brand image doesn’t reflect the way your company is evolving Your branding has become disjointed and inconsistent over the years Your brand image no longer suits […]

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Posted by alison on
 January 11, 2023 

Marketing during the cost-of-living crisis

brand-development

When the going gets tough… the tough get growing With 2023 looking set to be a challenging year, here are five top ways you can keep your business growing during a cost-of-living crisis through your marketing. Sharpen your brand image A strong, attractive, and consistent brand identity will give you a powerful point of difference. […]

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Posted by alison on
 November 17, 2022 

Use direct mail to reach your target market

Direct Mail

In an increasingly online world, direct mail is thriving. That’s because high quality mailings can cut through the clutter of proliferating digital channels. There’s not nearly as much competition in a consumer’s physical letterbox. And mail gets results. Research shows that 31% direct mail drives commercial actions, whether that’s making a purchase, going online or […]

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Posted by alison on
 June 23, 2022 

Digital and Print – the perfect marketing mix?

Digital-and-print

Digital marketing which uses online platforms to publish promotional content, continues to grow in importance and formats. Digital marketing tools can include banner ads, email, social media posts, blogs, video, podcasts and more. But what about Direct marketing in the form of printed material? While most people are online these days, print is still a […]

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Posted by alison on
 June 7, 2022 

Creating great email newsletters to boost business

Great-email-newsletters

An email newsletter is a powerful and personal way to connect regularly and directly with your customers. When done well, email newsletters can grow your business, increase trust in your brand, and keep your products or services front of mind whenever your subscribers are ready to make a purchase. What makes a great email newsletter? The […]

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Recent Posts

  • The collaboration behind good quality creative work
  • Developing a marketing strategy: start as you mean to go on
  • Building lasting relationships: The key to business growth lies in customer retention
  • Can AI support original thought and creativity for marketers
  • Why your business needs a marketing plan – and how to develop one

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