True Medispa is a large and busy independent medispa in Twickenham, offering an unusually wide range of beauty and aesthetic treatments including facials and peels, body treatments, hair removal, pedicures and manicures. The medispa is a recognised stockist of major beauty brands including Neostrata, Skinbetter and Exuviance, IPL laser hair removal treatment and more specialist non-surgical treatments such as Exilis Ultra and semi-permanent makeup.
The medispa was originally known as Beauty and the Beach and included a sizeable sunbed business. Two Lizards created their first optimised website in 2008, successfully building traffic to the site through a focused offer-based approach and creating a brand which could compete effectively with other local salons and salon groups. With the decline in tanning business, the client re-launched the salon late in 2014 as True Beauty Salon & Medispa. In 2020, in response to the Covid-19 pandemic, they asked us to redevelop the website more in line with a pure medispa and include an online store.
For the new website, we needed to create a totally fresh image that not only built on the silver and white of the True logo but reflected developments in the medispa sector such as the emphasis on a ‘clinic’ ethos, the growing popularity of cosmetic enhancement and a holistic, relaxing approach to the whole medispa experience.
We needed to maintain visitor numbers during the changeover to the new site and domain. And the launch of the new website presented an opportunity to strengthen the medispa’s ongoing digital marketing strategy with a more precisely-targeted and creative emailing campaigns linked to specific offers.
To maintain ranking alongside a change of domain and total redesign, the new website retained much of its previous content but created faster, more visual primary navigation within a fully responsive format. The whole website was given a stronger treatment and results focus, with responsiveness as the key quality throughout. This is now being developed through Two Lizards’ digital marketing campaign, which manages new and existing client contact more effectively to drive clients towards appointments and product purchases.
The new e-commerce website has already helped growth in visitor numbers and appointments and this is expected to increase as the email campaigns generate more clicks per month. Most importantly, the website can be seen to generate improved sales for the medispa through the online shop and provides a firm foundation for future growth, based around the effective promotion of the medispa’s most profitable treatments and products which includes blogging and social media.