Client
RICHMOND OAK
Media
PRESS, PR & DIRECT MAIL
Skills
BRAND DEVELOPMENT,
DIRECT MARKETING & PRINT
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RICHMOND OAK
Client
Richmond Oak build bespoke conservatories from naturally-seasoned timber, which is stronger and less prone to warping than the factory-dried oak used by most of their competitors. They offer a wide range of styles and specialise in conservatories suitable for period properties.
Objectives
As a new company, they asked us to create a brand and a marketing strategy capable of punching above its weight and, because the conservatory market values ‘heritage’, portraying them as thoroughly established.
Solution
As well as projecting an ‘established’ image, Richmond Oak needed to quickly develop a trade and consumer presence. Our strategy led with the development of heritage branding. Working closely with an illustrator we created a woodcut-style logo as the basis for their brand and developed a proposition built around the benefits of naturally seasoned oak.
Concurrently we developed an informative, educational and highly visual website, art directing and producing photography to ensure quality images of the finished conservatories. The photography was then used in a consumer and b2b direct marketing, local and national press advertising campaign that delivered a powerful marketing message direct to a carefully-researched target market.
Results
Results were impressive, establishing Richmond Oak as a serious player in this competitive market. The company gained responses of up to 15% from our direct marketing campaigns while their website achieved page one rankings for a wide range of search terms.
- Strategy & Planning
- Brand Design & Copywriting
- Advertising & PR
- Direct Marketing
- Database Analysis
- Print & Production
