Client
Nicholls Boreholes are one of the most experienced specialist borehole drillers in the UK, providing drilling services, water boreholes and GSHP (Ground Source Heat Pump) systems to businesses and homeowners.
Objectives
To help Nicholls Boreholes improve their market share with a clearer, faster and fully optimised website; to sell a wide range of products and services; to strengthen Nicholls’ brand identity; to market their USP – their ‘total’ high quality client service and to formulate an SEO strategy for consistent organic growth over the next 12 months.
Solution
A new, more powerful brand identity that builds on Nicholls Boreholes total quality message throughout the site; a home page that defines the main categories of service and takes clients straight to detail they need; key words/phrases research and competitor analysis enabling us to start improving rankings plus fresh, expanded and keyword-rich content in line with the overall SEO strategy.
Results
With our extensive experience in optimisation we are implementing the agreed SEO strategy for Nicholls Boreholes by directing quality traffic to their site, monitoring data and using our findings to improve page ratings, performance and rankings on a month by month basis.
- Marketing Review
- Brand Design
- Website Design
- CMS Incorporation
- Online Strategy
- SEO
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