Akiko’s Music Room

Client

Akiko’s Music Room, a company based in West Sussex providing lessons in piano, singing, theory and aural skills. The client runs singing and aural lessons from her home and teaches at ‘Piano Fun’, a centre in Fulham. She also teaches the Music Mind Games method, popular in Japan and the US.

Objectives

To bring Akiko’s different music tuition services under a single brand and to market them through a new, optimized website in order to attract quality leads in the West Sussex and West London areas.

Solution

A marketing strategy combining brand design, a new WordPress website, key words/phrases research and competitor analysis plus a local business listing marketing plan. The site is fully optimized and makes powerful use of client testimonials throughout. A Japanese language version was created once the English site was launched, to target Japanese parents in the UK and to promote Music Mind Games workshops for students in Japan. Downloadable pdf’s of printed documents such as price lists and Terms and Conditions have been provided on the website. These can easily be updated as and when necessary reducing the need for some pre-printed material.

Results

Akiko’s Music Room is already attracting a growing number of enquiries from parents in the relevant catchment areas and we will be building on this success with an organic SEO programme of SERPs analysis and website development in the coming months.

View the Akiko’s Music Room website

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