We are pleased to announce the launch of a new website www.caledoniauk.com for Caledonia Market Research, who specialise in bespoke market research for the business and education sectors, including professional membership organisations, publishers, higher and further education bodies.
CMR is a ‘second stage’ business. Having grown the business over a number of years CMR wanted to develop its brand, communicate to a wider audience and – of course – acquire new clients.
As with many of our B2B (business to business) websites we took a dual approach, developing the CMR brand while making the benefits of the services on offer clear and optimised, carefully researching the competition with specific keyword analysis.
The SEO (search engine optimisation) research was especially challenging in this case since CMR is not easy to pigeonhole and it would be difficult and costly to attain ranking for some of the more obvious search terms within a very competitive marketplace.
Some powerful testimonials were provided by CMR’s clients and we used these to advantage from the home page onwards (as an agency with its roots in direct marketing, no-one knows better than us the value of hearing it from other clients!)
The result is a clear, fast, navigable site which communicates CMR’s unique combination of services, strengths and brand values while making it easy for visitors to get straight to the information they want and get in touch.
Could we be taking your business to the next stage? Our experience and expertise includes not only web development but digital marketing (including regular emailings to your customer base or prospects), direct marketing, print and production from brochures to take ones, inserts and leaflets, all with a powerful sales and marketing focus. And we are equally at home with B2B and B2C.
To find out more why not call us now, for an informal chat on 01403 731028, or use our contact form.