In an increasingly online world, direct mail is thriving. That’s because high quality mailings can cut through the clutter of proliferating digital channels. There’s not nearly as much competition in a consumer’s physical letterbox. And mail gets results. Research shows…
Blog
Google’s new Helpful Content update, launched on August 25, aims to cut down on poor quality, untrustworthy information. Instead, Google will prioritise “original, helpful content written by people, for people,” so that searchers can quickly and confidently access the right…
The recent launch of LinkedIn’s new community for B2B marketers signals the platform’s growing importance for B2B brands. With 830 million members and 58 million registered companies, LinkedIn offers your business a huge pool of potential customers. 40% of users access…
Digital marketing which uses online platforms to publish promotional content, continues to grow in importance and formats. Digital marketing tools can include banner ads, email, social media posts, blogs, video, podcasts and more. But what about Direct marketing in the…
An email newsletter is a powerful and personal way to connect regularly and directly with your customers. When done well, email newsletters can grow your business, increase trust in your brand, and keep your products or services front of mind whenever…
Having a brand that says the right things to the right people is a vital asset for any business. Your website is an important part of your brand too, and it’s often the first interaction a customer has with your…
An effective website is up to date, easy to use and informative. If users find your site is slow, outdated or difficult to browse, they’ll go elsewhere. In this guide, we’ve listed ten key elements for what makes an effective…
Each year, the world of digital marketing grows ever more complex. NFTs, Instagram Reels, the Metaverse are all recent developments. However, we think the following five most compelling digital marketing trends are the ones you need to know about to…
Is your website accessible and easy to use by anyone, anytime, anywhere? Web accessibility is important for everyone. Yet many websites can be difficult to use. 1 in 5 people have a disability and any one of us might have…
We’d Love to Hear from You
If you’d like to boost your business through advertising, digital or direct marketing, get in touch today. Call us on 01306 621001 or email info@twolizards.co.uk to talk about any projects you’ve got coming up.
