Archive for direct marketing

International Women’s Day

Two Lizards celebrate International Women’s Day with a few thoughts On International Women’s Day we want to celebrate those forward thinking brands and businesses that are challenging outdated gender stereotypes. Like these six ads featured in Campaign today. Gender stereotypes have been the norm in advertising, but audiences are increasingly finding them offensive, annoying or […]

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GDPR: what you need to know on one page

GDPR stands for General Data Protection Regulation This new regulation gives people better control over what organisations can do with their personal information. The GDPR becomes law on 25th May 2018. The GDPR affects any organisation that handles people’s personal information, whether that’s customers, suppliers, staff or the public. If an organisation ignores the law, […]

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Content marketing

How content marketing can help you stand out from the competition and grow your business Content marketing is an effective way to attract potential customers without directly selling or advertising to them. It is a process of creating high-quality, valuable content to attract, inform and engage a targeted audience using blogging, slide-shows, infographics, videos and […]

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New year, new ideas – 7 great marketing ideas for 2018

Here are 7 great marketing ideas you could incorporate in your plans to grow your business in 2018. Engage more with email Email marketing is effective and conversion rates nearly always outperform other marketing channels. On average, every £1 spent on e-mail marketing brings back £38. A regular newsletter featuring your latest offers and news […]

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Marketing trends to act on in 2018

Here’s our roundup of the latest marketing trends and statistics to help you plan your growth strategy for 2018. Strengthen your SEO rankings While 61% of marketers say improving SEO and growing their organic presence is their top marketing priority (HubSpot 2017), only 17% of small business owners invested in SEO this year (The Drum). […]

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