Daisies & Dinosaurs
Daisies and Dinosaurs is a startup, niche online children and baby boutique based in Richmond upon Thames in West London and specialising in chic baby gifts, décor and accessories for design-conscious parents. The client’s aim is to create a one-stop source of inspiration and ideas for those who want newborn gifts and accessories that co-ordinate with the cool neutral and mono colour schemes of their homes.
This is a highly competitive sector in which high-street names compete with established online players. However, the client felt there was an opportunity to offer a friendlier, more personal approach that would appeal to the target market and enable her to establish a warm relationship as a platform for repeat sales. With this in mind, we developed her logo into a brand that uses design, photography and copy to create a truly friendly and welcoming approach that starts on the home page and carries right through to the wording of the emailed order acknowledgement.
Our SEO and search term analysis also showed that independent competitors were not making effective use of optimisation and that in some cases their sites were difficult to navigate, creating another opportunity for Daisies and Dinosaurs. With this in mind, navigation and optimisation were key to the creation of the website.
Having agreed an initial SEO strategy we launched the site in record time, using a 10% saving offer to draw in the client’s existing database of social media followers and contacts. The site is already achieving a good volume of sales and we are continually evaluating the SEO strategy in place and responding to the analytic and SERPS data through a monthly retainer with the client. You can find out more about this project here.
Pac ‘n Vac
Pac ‘n Vac manufacture a new style of food storage that creates a vacuum round the food by means of a flexible lid and unique valve. Although there are other products on the market that include a vacuum process, these mostly involve suction tubes or electrical apparatus.
With direct sales proving significantly more profitable and manageable than sales via retailers, Pac ‘n Vac wanted a fully functioning e-commerce website as soon as possible. We agreed that an optimised e-commerce site would also create a firm foundation for future marketing activity.
With the important USP of a ‘natural’ vacuum process we began looking at the wording of the product proposition, creating a series of statements to stream on the home page. Hand in hand with this process, we produced keyword analysis that gave a clear steer regarding initial search terms.
We also looked at ways to make the e-commerce aspect of the site as clear and fast as possible, categorising the products by usage (domestic or professional) and making it easy for the customer to select preferred options and take advantage of offers. The new website will continue to generate income while a full scale marketing campaign is rolled out.
Looking for accurately targeted value for money advertising with brand development potential, we sought press exposure to a food-conscious readership which includes food professionals such as chefs and restaurateurs.
With the Celebration of Sussex Life 2016 awards under way, we negotiated a media package that included sponsorship of the Food & Drink Innovation of the Year category, a full page advertorial in Sussex Life Magazine, a series of quarter and half page ads in Surrey and Sussex Life magazines. The package also included a content marketing article on the Sussex Life website for 12 months, a full page ad in the Celebration of Sussex Life Yearbook and a banner ad on the Surrey and Sussex Life website running throughout August, all of which providing longer term coverage.
Structured around the Celebration of Sussex Awards in this way, the campaign provides incremental social media coverage and opportunities while the ads and advertorial are generating clicks to the website and improving brand recognition for this innovative product.
Specialist Glass Laminates
Specialist Glass Laminates (SGL) is an architectural and structural glazing specialist and was the first company in the UK to develop walk-over glass ceilings for basement properties. Their bespoke engineered glass product range includes skylights, fire floors, balustrades and partitions, soundproof and UV-resistant glass. Their unique heritage combines manufacturing roots in Pilkington with exciting and creative cultural ties with Italy.
SGL chose Two Lizards for our reputation in helping brands to move on and up – in SGL’s case from being perceived as a local, West Country-based business to recognition as a major player in the marketplace. Take a look at the website we created for SGL.
Thomas Crawley Bespoke Furniture
One of the UK’s new generation of furniture designers and makers, Thomas Crawley specialises in bespoke and highly personal pieces of standalone or fitted furniture, often made in traditional English woods. Commissions range from items to celebrate a special occasion, to striking and individual pieces to complement the décor of a specific room or interior. All the items are made in the company’s own workshops in Bredenbury, Herefordshire.
He asked Two Lizards to create a website that would promote his work, reputation and products to a target audience of discerning and design-aware individuals throughout the UK and beyond. The look, feel and tone of the new site needed reflect the Thomas Crawley brand: upmarket, personal and occasionally quirky.
Making full use of our brand design, web development and SEO skills we created a highly visual website with ample space to present the company’s expanding portfolio of work, organised under category headings for fast, simple navigation. The copy reflects the tone of design and interiors magazines, with Thomas Crawley’s own, sometimes witty descriptions reinforcing the company’s brand values. Latest News showcases Thomas Crawley’s most recent commissions, opinions and reflections and visitors are invited to email a contact request, adding any initial ideas they have for their brief. Visit the website.
Caledonia Market Research
Caledonia Market Research (CMR) provides specialist, bespoke market research services for business and education-based organisations including membership bodies, academic publishers and higher/further education institutions. CMR had already been successfully established for several years. Their brief to us was to help take them to the next level: to develop a new CMR brand, to communicate the breadth and depth of their expertise more effectively to their target audience and to extend their client base. We created a fresh look to the CMR brand that communicated the company’s personal approach, professionalism and experience.
A new, fully optimised marketing website that presents its breadth of services with clear, fast navigation and makes full use of CMR’s excellent client testimonials. Throughout, the site is supported by careful keyword analysis which will enable CMR to achieve organic growth in this highly competitive marketplace. With www.caledoniauk.com now live, we will be using our experience to monitor data, assessing the effect of the new site and helping the client to complement SEO groundwork with business listings and an effective social media strategy.
Direct Foam wanted a marketing strategy capable of driving sales via home improvement exhibitions such as Ideal Home. The brief was to apply the Direct Foam brand to a range of promotional leaflets/take-ones and to create a marketing strategy capable of delivering sales via Direct Foam exhibition stands.
We developed a strapline that conveyed the quality and heritage of the company for their cushion replacement service: ‘Bring your sofa back to life, for less’. Producing a look and tone for Direct Foam’s marketing based on the powerful use of simple ‘before and after’ sofa images we created a sales-led take-one leaflet, banner and podium stand for the Ideal Home exhibition in Manchester stressing the quality and efficiency of the service including a consumer guarantee supported by a 10% saving and free collection offer. Prospects visiting the stand were given the take-one leaflet and invited to either leave their details, visit the website or call Direct Foam to place an order. View case study
Cathy Phillips & Co
Cathy Phillips & Co is an interior design company based in Battersea and a catchment that includes Notting Hill, Holland Park, Kensington and Shepherd’s Bush as well as other areas of West London and Docklands.
With a starter website that couldn’t be optimised, the client asked Two Lizards to create a marketing-driven website which could be optimised and enriched with content going forward. As we like to take a strategic view of our clients’ marketing we looked at every aspect of the company’s marketing up to that point, including social media and local business listings.
We did a detailed analysis of competitors’ activity including their catchment, strengths and weaknesses, customer propositions and optimisation.
Having decided on a strategy that built on the client’s areas of specialist expertise (including whole house refurbishments and – more unusually – latchkey refurbishments where the home owner is absent or abroad) we created a new website. As well as showcasing the company’s strengths, this is designed to provide fast navigation, and is fully optimised through our key word strategy.
With this building block in place we have added the company to relevant business listing sites and are starting the process of re-editing their existing blogs to be keyword-rich, adding these to the website on a regular basis. These can then be used to generate social media content ensuring that all marketing basics are in place.
The email marketing was to deliver qualified sales leads of high net worth home owners in West London while also developing and extending the Cathy Phillips brand and bringing it to a wider audience. Two Lizards worked with our associate specialist list brokers Anaylin to develop an emailing list of owners with properties worth £500+ in selected West London postcodes. We then created an emailing to 5000 individuals which included photography showcasing Cathy Phillips & Co interiors projects already undertaken for clients in the same geographical catchment area.
Based in West Sussex, Nicholls Boreholes drills and installs water boreholes and ground source heat pumps (GSHPs) for residential and commercial properties. As well as developing a new, more marketing-led website, we recommended strengthening their brand.
The new website has a stronger, more vibrant branding and fast, simple navigation from the home page taking visitors quickly to the information they want. It makes powerful use of testimonials and case histories and focuses consistently on Nicholls’ high quality ‘total’ client service. Having undertaken a competitor analysis we developed a medium term SEO strategy that included expanded, keyword-rich content, regular updates and blogs. This is already bearing fruit and SERPS analysis has enabled us to develop further informative and attractive content, resulting in a steady growth in visitors and quality leads.
Akiko’s Music Room
Akiko’s Music Room is a singing and aural teaching service based in Sussex with a satellite piano teaching centre in Fulham called Piano Fun. The client also teaches the Music Mind Games method, popular in the US and Japan. The website brings together all these teaching services under one, strongly branded umbrella (unusual in the music teaching sector) in order to market them to parents in the relevant geographical areas.
With no existing brand, we developed a new logo and corporate identity to work across all media as the first step in the marketing strategy. Secondly, we produced the new website with clear, fast navigation which takes visitors straight to the services that interest them and each section makes use of the powerful testimonials provided by the client. The site is fully optimized and is already proving effective in bringing in quality enquiries, supported by our local business marketing strategy. A translation of the site into Japanese has also been produced to target Japanese parents here in the UK and in Japan, where she holds Music Mind Games workshops.
Showerpower manufacture and install bespoke, top of the range shower screens. They asked us to handle their brand relaunch with a new identity and a new website capable of delivering quality retail and trade leads. This project presented a number of challenges. The brand not only needed to support Showerpower’s quality, market-leading proposition but had to appeal to both client groups. The website needed to present a considerable amount of detail without becoming over-technical and Showerpower’s products needed to be at the centre of the story. The completed site carefully resolves all these issues with clear, logical navigation, powerful and consistent branding and an interactive approach that encourages visitors to get in touch with Showerpower throughout the site. Early results show this strategy started producing more and better quality leads from the very first week following the site launch. View Case Study
The Home Management Company
Independent letting agents The Home Management Company wanted to save time by simultaneously uploading new property details to their website and to national property search sites such as Zoopla and RightMove. They also needed a fresh look for their site, with more pictorial content, easier, faster navigation and improved optimisation – although the brand identity had to remain unchanged.
While developing a new WordPress website with a strong focus on encouraging prospective tenants and landlords to get in touch, we worked with our programming and hosting associates to develop a dynamic feed from the PMX (HMC’s bespoke property database), to their new website and national property search sites. With design and content finalised, we tested the data upload and dynamic feed before finally checking and launching the site. The result is a user-friendly website that works harder to attract leads, makes significant time savings and improves accuracy.
True Beauty Salon & Medispa
True Beauty Salon & Medispa is a large and busy independent beauty salon in Twickenham, offering an unusually wide range of beauty treatments including facials and peels, body treatments, hair removal, pedicures and manicures. The salon is a recognised stockist of major beauty brands including Dermalogica, Dermaroller and Elemis, Zeolight IPL laser treatment and more specialist non-surgical treatments such as Juvèderm and Restylane. View Case Study.
British Institute of Graphologists
The British Institute of Graphologists asked us to create a new website to replace their existing one. As well as updating and amending the old site they briefed us to:
- Modernise the B.I.G.’s image and brand and position it as the UK’s leading association of professional graphologists
- Reorganise the website to permit faster, easier navigation
- Extend the existing Members Only area to incorporate more content
- Promote B.I.G. membership and create online membership application
- Create links to, and advise on, social media
With an extremely large website, including a high volume of downloadable documents, project management was an important aspect of this job from the start. B.I.G. wanted to be able to manage the website themselves after an initial period so, with the site newly launched, we provided WordPress tuition and support as well as setting up Google Analytics. The new website gives the B.I.G. a professional new shop front and provides their own members and the public fast, easily navigable access to a huge range of information.
WG Gardencare Machinery
Having taken over a local garden machinery sales and servicing company, WG Gardencare Machinery wanted to launch and market the company under a new name. We agreed an initial strategy consisting of brand development including business stationery, a local magazine insert which could double as a take-one and a website. With the stationery and leaflet completed, we developed a website to promote their complete business proposition, attract new clients and encourage repeat visits with news and offers. With fast, clear navigation a priority we created the WordPress website to showcase their four main business categories: sales, servicing, parts and second hand machinery. We researched key words and optimised the site with a strong focus on the catchment area and all the services provided, including manufacturers’ names. This initial activity has helped the client to quickly gain market share and start building loyalty among existing customers.
Leaving a large franchise to go independent, Smithbrook Tuition needed their first website to establish them as an experienced and highly professional tuition company, keep the existing client base on board and build incremental business in the Cranleigh and Godalming catchment. Two Lizards created a simple, colourful brand and a clear, vibrant look for the new company, optimising the site for searches based on the local area. Content emphasises the principals’ experience and the company’s Tuition Centre. To hook new clients in, a Free Assessment offer is featured throughout the site, with a Assessment booking form on the contact page and frequent news updates promote the authority and success of the new company. Alongside a regular SEO programme generating organic growth, Two Lizards has created small space press ads and leaflets to drive further traffic to the site. View Case Study.
In the competitive building and decorating marketplace, Coatech needed to stand out as a quality, highly experienced supplier with a number of specialist skills and a portfolio that includes work for English Heritage. After a careful discussion with the client, Two Lizards created an new brand identity and a website that would showcase both the quality of Coatech’s finished work and their unusually broad service, from redecorating historic buildings to designing bathrooms. Making maximum use of photography, the website defines the Coatech brand, while clear navigation helps the viewer find the services that interest them most. The home page sets out the company’s main services: decorating, bathrooms and flooring. Each image clicks through to a landing page with more information plus links to pages with details on each aspect of the service in question. These pages are backed by testimonials, reinforcing the company’s reputation for quality workmanship and attention to detail.
The Language Development Partnership
The LDP help non-english speakers to improve their language but work in a completely different way from language schools, so this presented an immediate marketing challenge – the website needed to explain how they work and act as an effective hub for a communications campaign to attract clients. Developing a brand that emphasised their personal and holistic approach, we applied it to a highly informative website that positioned the client as an expert in this specialist field. An emailing campaign is now helping to grow the client’s database of potential clients, inviting them to find out more from the site and get in contact with the LDP in a ‘perfect circle’ of communication. View Case Study.
Richmond Oak build bespoke conservatories from naturally-seasoned timber, which is stronger and less prone to warping than the factory-dried oak used by most of their competitors. A new company, they asked us to create a marketing strategy capable of punching above its weight and, because the conservatory market values ‘heritage’, portraying them as thoroughly established. From the development of their woodcut style oak-tree logo and strapline, to their website and marketing materials, consumer and b2b direct marketing, local and national press advertising, we created a strategy that delivered a powerful marketing message direct to a carefully-researched target market. Results were impressive, establishing Richmond Oak as a serious player in this competitive market and gaining responses of up to 15% from our direct marketing campaigns. View Case Study.
Until now, medium sized companies had to use large database companies to manage their mailing lists. As small fish in a big pond this meant getting even a small selection of names for a mailing could be frustrating, time consuming and costly. marketingRadar’s Marketing Suite solves the problem by giving direct access to databases from a pc. They asked us to launch it with a business to business direct mail campaign, aimed initially at travel and retail clients. The recipients were marketers and managers rather than IT experts, so we created a campaign that used the ‘frustration’ element to cut through the technical explanations straight to powerful, simple business benefits. Emailings supported the direct mail and a follow-up brochure gave more detail to respondents.
You @ Work
You @ Work is the fastest-growing employee benefits company in the UK, serving an employee audience of 750,000 people and reaching a total retail audience of over 2m with their affinity and employee benefit schemes. You @ Work provides major blue chip clients such as easyJet, Reuters, GSK and Thames Water with bespoke online and offline communications in the form of a employee benefits booklets, posters and website. This marketing material enhances the impact of the employee benefits programme and further strengthens the employer brand, attracting and retaining the right people while reducing the administrative burden on the company concerned. Two Lizards’ develops this marketing material under each individual client’s brand guidelines to provide a more creative visual use of photography when illustrating the products and service benefits. While branding is specific to each client, the materials have in common clear, dynamic communication and contemporary design.
The Cashmere Company
As well as looking at the company’s brand and defining it with a new strapline and revised logo, the main task was to give the catalogue a more distinctive and recognisable look. This was achieved through a consistent approach to photography and art direction, and through a new, more detailed style of copy. New products such as pashminas were introduced with detailed background information and the look and copy style were translated across colour press ads and flyers.